1. quality problem: due to short production cycle and short delivery time, the product quality is defective. Specifically, it is impossible to carefully supervise the selection of fabrics, and it is also difficult to control the quality of clothing and the quality of outer packaging. In addition, the overall quality of props and accessories is not high, which makes the detail display greatly discounted, which is inconsistent with its positioning.

2. There is no cultural connotation support: UR A large number of designers and buyers are imitating and transforming with the help of an efficient and integrated supply chain, lacking the ability of independent innovation and originality, and just copying and copying blindly. This kind of fast fashion lacks cultural identity in China market, ignoring the differences between the East and the West, which will only lead to the lack of spirit in clothing and the lack of soul in the wearer. This kind of clothing can only be recognized by some young people, but it can't be unanimously recognized by all walks of life in spirit.

The above are the problems existing in UR clothing innovation, and it is suggested to solve them according to the actual situation.