First, for people to watch and browse; Second, people have a desire to buy. This drawing method is set according to the customer's psychological process. Hefei showcase summarizes customers' psychological activities: gazing, interest, association, desire, comparison, trust, decision-making and satisfaction. At present, the main methods are symmetry method, contrast method and rhythm method (1) symmetry method, that is, jewelry is displayed according to symmetry principle, and its subdivision can be divided into axial symmetry method and central symmetry method. Axisymmetric method: take the center line of the display cabinet table as the axis of symmetry, and the jewelry on both sides is symmetrical. Common patterns are rectangular, trapezoidal and various combinations. Center symmetry method: jewelry is symmetrically arranged around a center, and the common patterns are circular and radial. (2) The contrast method is to skillfully combine two or more kinds of jewelry with different colors and shapes, resulting in distinct differences in people's vision, thus highlighting and rendering the role of theme jewelry. Contrast display is mainly manifested in color contrast, texture contrast, style contrast and so on.