20 17, 18, 18 In the opening game of the NBA in June, a pull in Jaylen Brown's defense made James's jersey bloom, and the numbers behind it became "2" and "3".

ESPN reporter Darren Rovell reported that Nike spent a long time investigating why their NBA player with the highest endorsement fee was facing the dilemma of jersey cracking.

Although Nike officials refused to comment on this matter, according to a source, executives of Nike shoes and clothing are "comprehensively reviewing" the reason why James's jersey was torn.

Nike's serious and cautious attitude towards this matter is also reasonable. In 20 15, Nike signed a jersey sponsorship contract with the NBA at a price of 8 years 10 billion dollars, and became the exclusive sponsor of NBA jerseys for the first time since this season. However, after replacing Adidas, Nike's jersey has been torn twice in the game (the last time Lakers player tyler ennis won the lottery in the preseason).

Nike constantly mentioned in the promotion of summer jerseys that the new jerseys will be 30% lighter than before, and the alpha yarn and recycled polyester used are not only environmentally friendly, but also help to sweat quickly. However, in fact, these jerseys are not completely "innovative". According to Lowell, jerseys made of similar materials have appeared in the previous Rio Olympic Games, and some college basketball teams wore them last season, but there was no similar cracking phenomenon before.

Whether the cracking of jerseys is a quality problem or a defensive problem is still inconclusive, but the NBA has taken James' jerseys for charity. It is reported that this cracked jersey and other jerseys in the opening match have been auctioned, and the proceeds will be used as donations to support the reconstruction work after the hurricane. As of 7: 00 pm local time on Thursday, the auction price has risen to 7960 US dollars, and the whole auction will end on June 26th 10.