1. Company background and affiliated companies: Costco:Costco is headquartered in Ithaca, Washington, USA, and is one of the largest membership-based warehousing and retail companies in the world. Established on 1976. Sam Member Store: Sam Member Store is a branch brand of Wal-Mart. Headquartered in Bentonville, Arkansas, USA, it was established in 1983.
2. Variety and brand strategy: Costco: provides a wide range of products, including food, household goods, electronic products, furniture, clothing and so on. Costco pays attention to selecting various imported brands for sale, and the products are of high quality. Sam Member Store: It also offers a variety of products, including food, household goods and electronic products. Sam pays more attention to the promotion of self-operated brands, mainly on behalf of processing.