Judging from the complexity of the text, it is definitely not the reader's profound understanding. Today we will give an example of children's wear industry.
The distribution proportion of children's wear categories is relatively large, and children's wear, like other clothing categories, has obvious seasonality. We can consider which category of products to promote in what season according to the proportion of products in a year. For example, you can choose dresses, T-shirts and sports suits in spring and summer, and cotton-padded jackets, coats and sweaters in autumn and winter.
From the perspective of population orientation, the sex ratio between men and women is not particularly large, and the female population is relatively large. The main age group is 30×39 years old, with a large proportion of 25×29 years old, and the consumption level is mainly medium. According to this situation, we can establish a search crowd as a reference.
Promote through train
1. Select a product
Seasonality of products
Sales basis, cost performance, style and evaluation of products.
2. Cash discount
Refer to business personnel and set by peak hours.
3. Keyword addition
For Taobao sellers who drive through trains, the quality score of keywords is very important, because quality score means money, and improving quality score is the primary task of through trains.
This method mainly takes accurate words as the main body and hot search words as auxiliary words. Don't have too many words in the early stage, mainly keep the keywords of traffic and click rate, and gradually add new keywords.
look for friend
According to the industry situation, gender and different age groups were set for testing.
According to the characteristics of the product, set the gender and age test of the product.
The general children's clothing details page will have a reference height, according to which you can judge the age of the goods, and then you can set the age of the goods more accurately.
5. Targeted promotion
Directional promotion has large traffic, low click-through rate and good conversion rate. If possible, you can plan the exam separately and pay attention to the traffic in the morning.
Targeted promotion can increase visitor orientation and purchase intention orientation.
After the test, the main purpose is to increase the insurance premium and reduce or delete the conversion difference.
display position
You can set a premium of 10%≤ 15% in the early stage, and then adjust it according to the conversion situation.
abstract
In a word, only those who want to buy this kind of treasure can see your advertisement. All the clicks you bring are purchase clicks. Therefore, according to market demand and industry situation, sellers need to choose suitable promotion products, use appropriate promotion strategies, promote and lose through keywords and positioning, and make predictions in advance. Experiments and later data analysis can make corresponding adjustments in time to improve the overall effect of the through train.
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