Clothing brand concept takes brand as the marketing object and brand operation as the core, and integrates modern marketing concepts such as asset operation and reorganization, business risk division and control, and sales channel management and control.

The core idea of brand management is that brand operators form a strong cohesive force through their eight advantages in brand goodwill, market development, sales channels, product development, production technology management, quality control, human resources, information control and other marketing software, and bring external supply, production and sales resources into the business scope of their own enterprise resources, thus rapidly improving their market expansion ability and competitive strength.