In 2008, Nike, the world's largest manufacturer of sports shoes and clothing, announced that it had agreed to acquire umbro, a British football manufacturer, for 285 million pounds (about 4.5 billion Hong Kong dollars).
On October 24th, 2065438+02/kloc-0 10, Nike sold its brand umbro to Aikens brand group company for $225 million. Nike released 20 13 England home jerseys, marking the official history of umbro sponsors in England.
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1, Subbrand/Series
Umbro's products are divided into many series. Generally, it includes football basic series, Stealth series, Neo series, Umbro match series, UmbroGT series, world champion collection series, Speciali series, England series, Premier League home/away jersey series, etc.
2. Signing stars
Football players who use umbro products include john terry, Owen, Deco, luis garcia, michel salgado and alan shearer. Umbro also produces jerseys for track and field athletes and rugby players.
Step 3 sponsor the team
When umbro was founded, he had designed and produced a suit for many football teams all over the world. The first jersey was produced by 1934 England Football Cup champion Manchester City. Later, umbro designed jerseys for many football clubs such as Lyon, Everton and Shanghai Shenhua. Umbro has also designed and produced jerseys for many national football teams, including England, Northern Ireland, Ireland, Sweden, Norway and Azerbaijan.
Resource umbra _ Baidu Encyclopedia