Descente, Chinese name Disante, is a high-end professional sportswear brand in Japan. With the theme of functional beauty, Disante has added urban flavor and created a brand-new outdoor clothing brand on the basis of high function, high quality and exquisite design of ski clothes.

Disante is a Japanese brand, headquartered in Disante Co., Ltd., and also a listed company in Japan. The company was formerly a men's retail store named Ishimoto Shoten, which was established in 1935. 1954 began to develop ski clothes, and 196 1 registered the Descente trademark.

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Brand story

Disante DESCENTE was founded in 1935, and its brand predecessor was Shiben Men's Retail Store founded by famous Japanese entrepreneur Takeo Ishimoto in Osaka, Japan.

In order to promote the brand spirit of Disante DESCENTE, Mr. Ishimoto invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant and launched a series of ski suits. The trademark Disante DESCENTE was successfully registered in 196 1, and the brand was officially launched at the same time.

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