American "Playboy" brand, from the high-end brand at the beginning of the birth of 1953, gradually moved towards the people-friendly route, from celebrities, politicians to ordinary consumers. Everyone has a "playboy" in his heart, which has become one of the most popular brands in the world. ?

From 65438 to 0973, after the rapid development of Playboy brand, the problem of unclear positioning gradually emerged, and high-end customers continued to lose. In order to meet the needs of high-end consumers, founder hugh hefner gave birth to the distinguished series-VIP Playboy and Playboy Golf based on the Playboy brand.

With fashionable styles, selected fabrics and top-notch workmanship, it enjoys a good reputation in European and American markets. It is this creative spirit combined with the unique understanding of enjoying quality life that makes American Playboy brilliant today and imaginative tomorrow.

Extended data

"The New Yorker and Gentleman both choose male images as logos, and I think rabbits may be different."

"Very lively, giving people a sense of closeness, just like the sexy connotation of humor in Playboy."

Founder hugh hefner explained to the media why he chose the rabbit as a symbol. When it first appeared on the cover of a magazine, all adult men in the 1950s found themselves putting their arms around this beautiful woman.

Art director Art Paul only spent half an hour designing this logo, and Hefner thinks that adding a bow tie can make it more perfect.

"Rabbits represent exuberant sexual desire, and bow ties symbolize wealth and status."

So such a rabbit logo has become an important part of popular culture for more than half a century.

Baidu encyclopedia-playboy