1, Function: Commercial implantable products need to have unique functions to meet the needs of the audience and be integrated with the content of the works. For example, embedding a mobile phone brand in a movie will emphasize its functions such as taking photos and communication.

2. Cost-effectiveness ratio: Commercial implanted brands need to have a high cost-effectiveness ratio, which can make the audience feel good about the products while accepting the works. For example, the implantation of clothing brands in TV dramas will emphasize its fashionable and comfortable characteristics.