Lululemon became the official clothing supplier of the Canadian Olympic team.
Lululemon was founded by Chip Wilson in Vancouver, British Columbia on 1998. At first, it aimed at the niche market of yoga. Under the precise product positioning and marketing strategy, lululemon gained a firm foothold in the sportswear industry by selling thousands of yoga pants, and landed on the New York Stock Exchange in 2007.
This year's Canadian team uniforms designed by Lululemon did not follow the Canadian flag in color matching, but chose deep red and ivory white, which are young people's aesthetic preferences, and chose maple leaf texture under the microscope to replace the eye-catching maple leaf in the past. On the basis of retaining the national characteristics, the design of the whole suit is more fashionable and elegant.
The uniforms of the Canadian team include a down jacket and a fur coat that can be worn twice. The sleeves can be detached to make a vest. There is also a belt inside the clothes, which can be used as a backpack to adapt to various temperatures.