Beaster is a fashion brand in China, which comes from Hangzhou, Zhejiang and belongs to Beiye clothing. Established on 20 14. Because the smiling face of the little devil is often used in the pattern of clothes, it is also called beaster little devil. It is a pioneer street brand of a new generation of young people, with a little devil face.

Brand managers' concept of fashion design is "Humanandbeast", so they are ambiguous in gender and need to be endowed with soul by the wearer.

Beaster set up his own school with a representative grimace logo in his early days, which is also well known by hipsters. Later, beaster processed the iconic grimace pattern and defined it as a brand-new second-generation grimace.

The two biggest features of BM's clothes are not only the demon symbol, but also some tie-dyed gradient things. The grimace on the back of the clothes is soft with the inspiration of the oil painting on the clothes.