Brand interpretation
ALT brand is the abbreviation of "initiative, freedom and taste". "Initiative" means positive, positive and modern; "Freedom" means independence and freedom; "Taste" means elegance and beauty. "Active", "free" and "tasteful" accurately explain ALT brand's proposition and pursuit of modern fashion life. Designers outline the unique and exquisite fashion style of "ALT" with their casual and simple design style, smooth tailoring and free and unrestrained design concept. ALT brand has always been favored by consumers by emphasizing the duality of work and life of fashion people and the diversified mix and match styles worn on different occasions.
brand positioning
ALT brand is positioned as "new exquisite fashion men's wear", with the theme of leisure, art, business and style, which is the most avant-garde brand benchmark in fashion. ALT fashionable men's wear takes new exquisiteness as the cultural thread, fashion elements as the design thread, advocates the consumption concept of fashion, exquisiteness and vitality, and pursues the development route of new exquisiteness with the theme of "brand connotation based on fashion culture, product appeal with fashion leisure as the core, and new shopping culture grafted with fashion tension".
Target customer base
The target customers of ALT brand are young white-collar workers, urban office workers, college students and professional fashion men with psychological age between 25 and 35. Its brand attracts modern fashion groups who advocate independence and freedom, dare to challenge and be determined to innovate. Their lives are colorful. After work, clubbing and surfing the Internet are the themes of their lives. They are sometimes strong, sometimes cowardly, sometimes fanatical, sometimes worried, sometimes tolerant, sometimes sensitive, and their dual personalities are vividly reflected in them; They pay attention to international trends but don't chase them blindly. They are equipped with their own unique understanding, fashionable but not ostentatious, smart but not sharp.
Product design ability
ALT has product R&D centers in Guangzhou and Hongkong, and product information collection bases in Milan, new york, Seoul and Shanghai. Nearly 1000 new products are put into the China market every year. Mr. JASAN, the chief designer of the brand, has more than 10 years of market research and development experience. He is a designer who upgraded from practice to concept and finally formed a complete strength structure. The R&D team established by ALT ensures ALT's leading position as a rare designer brand in China men's wear industry. After several years of development, the fashionable men's wear "ALT" has gradually become a new force with distinctive brand differentiation characteristics. ALT brand products have covered shirts, jeans, T-shirts, casual pants, jackets, windbreakers, sweaters, cotton-padded jackets, down jackets, outdoor functional clothes, casual shoes, leather goods, hats, socks, backpacks, glasses and other clothing and accessories.
condition
In 2008, ALT upgraded the terminal visual image in an all-round way, facing the terminal market with a brand-new image and enhancing the competitiveness of the terminal market. The comprehensive upgrade of VI and SI ensured the integrity of brand image, and the launch of brand-new image was supported by agents and franchisees at all levels. ALT stores have spread all over the country 16 provinces, autonomous regions and municipalities directly under the central government, and the number of stores has reached 160. With the opening of flagship stores of more than 250 square meters in Nanning, Guangxi, xi 'an, Shaanxi and Haikou, Hainan, the number of flagship stores has rapidly increased to more than 50 in just over half a year. ALT brand is constantly writing the miracle of a new generation of fashionable men's wear, and has achieved one business myth after another on the road of leading fashionable men's wear to the forefront of men's wear brands. ALT will surely become another brand legend of Jinyu Clothing after Ayilian, leading Jinyu Clothing to a new height. The spokesman is Fahrenheit. Combine the external image and internal temperament of popular Asian group to create Alante's excellent corporate culture.