The cumulative sales here can be accumulated according to the fiscal year or the sales year of the goods. Here we can pay attention to the goods with low sales rate by analyzing and comparing the sales rate.
Usage of sales rate: The sales rate indicator is used to analyze and diagnose the configuration and circulation of commodity items (SKUs) at the terminal. The subject of diagnosis is usually the store terminal, and it can also be the regional or self-operated owner in the organizational structure system.
Cause analysis of slow sales;
A, there is no data analysis, blindly hoarding goods.
B, seasonal changes, seasonal product sales decline.
C, product upgrading, products in stock are out of date.
D. the display and promotion strategies of this kind of goods need to be adjusted.
Slow-moving solutions:
A according to the monthly average sales data of this product in the store, it is suggested that the domestic stock can be kept for about 2 months, and the overseas warehouse can generally keep the stock for 20 days.
B, generally speaking, products with strong seasonality, such as clothing, should not be stored for more than three months, and the limited discount should be cleared as soon as possible at the end of the season.
C generally speaking, for products with rapid product upgrading, such as consumer electronic products, the stocking time should not exceed three months. We should keep the market information sharp and clean up the new product in a limited time before it comes out.
D. Some products are unsalable, which may be caused by insufficient exposure and visitors. Compared with similar products on the platform, if there are advantages, it is recommended to do alliance marketing, through train or even drainage outside the station to give enough traffic.
E, be sure to find out the specific reasons for the unsalable products and make corresponding adjustments, otherwise, your money will be in the inventory.