1, shaping memory points
In fact, online live broadcast is very similar to offline branding. When you open a shop, you must be your own brand. Just like milk tea, you will think it is tea. When you mention hot pot, you will think of Haidilao. Make sure that consumers will think of you when they want to buy something. Shaping memory points will not only produce a psychological hint, but also make your image easy to remember.
Online live broadcast is the same, just selling your personal IP. Let customers buy whatever they want, instead of just visiting you for a few words. Need to use a sentence to strengthen this memory point. Like Li Jiaqi, with what? All Girls created a super memory point. As long as he shouts this sentence, it creates a focus moment, and the listener will react: he has something good to sell.
2. Hunger marketing
Many entities that have just contacted the live broadcast have made a mistake and will only say, "This product in my house is really good, and many people have bought it!" Vague words such as "it's very popular in my shop, you can try it". At this time, you actually need to quantify the popularity of the product.
For example, "My product is very good. 20 people placed an order yesterday! " Or "I sold 120 pieces last month, and there is the last 10 piece left this month". Numbers are more likely to stimulate people's desire to buy, which can not only show their popularity, but also make consumers have the illusion that they will miss good things if they don't buy them.
3. Real person evaluation
No matter what business you do, you can try on your own cosmetics and match your own clothes. Showing it to consumers in the live broadcast room will increase credibility and attractiveness.
I can't open a store now, and online sales are not as important as offline sales. If you can't see the product, you can't show the real effect just by opening your mouth. Evaluation in real life is bound to enhance trust.
4. Avoid absolute words
At any time, people hate being controlled and asked, and so does selling goods. For example, you recommend a product and want customers to place orders. Using the words "must buy, must have one" will make people feel rejected. The lighter does not place an order, and the heavier may even directly launch the live broadcast room.
Therefore, in the live broadcast, we must avoid absolute words. Like what? Words such as "absolute, definite and necessary" should be used less. Most importantly, don't make a promise to consumers with such words. No matter how good the product is, it also varies from person to person. Don't say something that you can't be responsible for for a temporary order.
Step 5 fully guide
You don't have to always pay attention to selling goods when you broadcast live. Guide consumers to like, forward, pay attention to, like and forward during the break, which will help you accumulate popularity. After paying attention to you, you can receive live news. Occasionally, you can use activities to help.