The brand was founded by brother in Italy, 19 1 1. In 1970s, the brand cooperated with diversification strategy to expand sportswear business. In the following years, it developed golf, tennis, fitness, yoga, running and skiing series, and finally laid the backbone of world-famous sports brands.

It is considered as a representative of art and a model of luxury. Perfect design and elegant lines show the artistic thinking of sports, exquisite craftsmanship and unique fabrics, represent the fashion model of the brand, and show the brand's positive attitude towards life and elegant sports art.