1, brand positioning: Uniqlo 1984 was born in Yamaguchi Prefecture, Japan, and is operated by Japanese fashion group Fast Retailing Co., Ltd., which also owns other famous fashion brands, such as GU, Theory and HelmutLang. As a fast fashion brand, Uniqlo is famous for its "simple, practical and high quality" design concept and "popular and affordable" price strategy. The main products of this brand include T-shirts, shirts, jeans, down jackets, sportswear and various seasonal clothes. Uniqlo's design style pays attention to simplicity and fashion, pursues basic styles and durability, and is suitable for consumers' daily wear needs.
2. Product technology: In the global market, Uniqlo has expanded rapidly and opened stores in many countries. Its products are welcomed by many consumers, especially the younger generation. This brand is recognized in the international market for its high cost performance, high quality fabrics and constantly updated design. Although Uniqlo is positioned as a low-end fast fashion brand, it does not compromise on design and quality. Uniqlo adheres to the brand concept of "MadeforAll" and is committed to providing comfortable, practical and fashionable clothing choices for all. With continuous improvement and innovation, the brand has gradually developed into a global fashion giant, keeping pace with other well-known international fast fashion brands. Generally speaking, Uniqlo is a low-end fast fashion brand, which is loved and favored by consumers all over the world for its simple, practical, high-quality design and affordable price strategy. Its expanding international business provides people with more fashion choices and becomes an important participant in the fashion industry.