In March of this year, Anta also launched a T-shirt co-branded with Doraemon. A few days later, the Olympic Games was postponed.
Anta builds Olympic equipment for Tokyo Olympic Games 10 China national team;
Weightlifting has always been one of the popular events for China Olympic Corps to win gold medals. The weightlifting shoes developed by Anta adopt three international cutting-edge technologies to protect athletes to the greatest extent.
In addition to using A-Wearable technology and super wear-resistant fiber to ensure stability, Taloon "claw" holding system is used in forefoot, and A-FORM bionic arch cushioning technology is used in heel and arch to ensure wrapping and minimize the probability of sports injury.
Another event that requires a high level of "footwork" is boxing shoes. The boxing shoes customized by Anta for the players not only adopt Taloon "claw" grip system, but also adopt 3D printing technology to accurately grasp the foot shape and better protect the ankles. Zou Shiming, a former national team boxer and two-time Olympic champion, once wore these shoes to win his first gold belt.
Anta has always attached great importance to technological innovation. It is a China sports brand with the largest R&D investment and the largest number of product patents, and has invested about 3 billion yuan in the research and development of Olympic equipment.
Anta provides sportswear for the Olympic Games, Paralympic Games and Winter Olympics;
As the first sports brand in China, Anta has already foreseen the fierce competition. As the official partner of the Chinese Olympic Committee, the official partner of the 2022 Beijing Winter Olympic Organizing Committee and the official sportswear supplier of the International Olympic Committee, Anta spared no effort to sign up to sponsor a number of athletes and national teams and build a sports marketing moat on the premise of winning the "Grand Slam" of Olympic sponsorship resources.
In 2020, Anta invited Wu Dajing, ZhangJike and Gu Ailing to become brand spokespersons, sponsored 22 national teams including boxing, taekwondo and gymnastics, and officially signed the national swimming team in May this year. It is worth mentioning that.
Prior to this, Anta built competition equipment for 29 national teams in China, among which more than 200 national team members participated in the Olympic Games in Anta's competition equipment, and 1 12 Olympic champions boarded the Olympic podium in Anta.
After the previous multi-party layout, Anta will usher in the "harvest season" this year. Just some time ago, Anta just won the Tmall 6 18 "champion"-the first category of domestic sports shoes and clothing, and the cumulative turnover of e-commerce exceeded 2 billion yuan, up more than 60% year-on-year. The latest financial forecast also shows that the operating profit increased by no less than 55% in the first half of 20021and the revenue is still in high growth.
In the 2020 financial report outlook, Anta regards the 2020 Tokyo Olympic Games, the 2022 Beijing Winter Olympics and the 2022 Winter Paralympics as the top priorities of the performance growth curve of "popularization, specialization and new domestic products".
Many securities institutions such as Anxin International and China Merchants Securities also believe that domestic sports brands will grow rapidly with the development of the industry under the background of the Olympic Games, and Anta, as an Olympic sponsorship resource and a leading enterprise in the industry, will benefit from the industry growth dividend first.
Anta's brand-new concept "Love sports, China has Anta" also indicates that Anta will provide mass consumers with equipment solutions for various sports scenes while strengthening the preferred brand of professional sports, forming a significant differentiated competitive advantage.