First, will the wrong category affect traffic?
Debugging categories will affect traffic.
Taobao classification errors will affect traffic. If the product category is misplaced, it will inevitably lead to the failure to form an effective store label, and then it will be impossible to recommend the products of the store to the target consumer groups.
In this way, there will be fewer and fewer opportunities to display products, because if Taobao recommends only 100 people to browse, and then no one makes a deal, this baby will be judged as an unwelcome baby, and the platform will give this baby less and less traffic.
Second, why does the wrong category affect traffic?
1, change the category. The store baby in operation has not been removed from the shelf, but has changed the product category, which violates the category-centered principle of Taobao, resulting in inaccurate positioning of store products and a decline in search ranking.
The previous traffic was brought by the main product keywords in the past, which will also lead to the decline of the original traffic.
2. Changing the product category or changing the price of different prices will have an impact on your products, because Taobao has thousands of people.
Taobao has located and marked your store. Suppose you sell 1000 yuan old-age clothes, and then Taobao positions you as a high-end old-age clothing store, and suddenly you switch to children's clothes around 50 yuan.
Your crowd will be confused at first, so you have to rely on the through train to drill, and then spend money to slowly pull it back.
3, from Taobao, in the search, there is a weight, which is the credibility of the baby's industry. If you change the category frequently, the credit ratio will drop if other conditions remain unchanged.
At present, it will not develop for a long time. Frequently changing categories, wandering between different categories, and often only dabbling, but this is obviously not a long-term practice and attitude.