Many people will not feel strange when they see the sign, FORTEL, a small sailboat with red, white and green colors. In 1990s, it was the representative brand of casual men's wear in the high-end market of big cities in China and southeast coastal cities. This brand, symbolized by the tricolor of the Italian flag, was founded in 1950 by an Italian, who injected his childhood dream of becoming a navigator into this clothing brand. 1965, Andrew Dierre moved his company to Milan, the European fashion center. From 65438 to 0988, Fuding brand entered the Chinese mainland market and was well received. Due to the reorganization of Hong Kong companies, "Fu Ling" once withdrew from people's sight. Now, the "rich collar" which is redeployed by Italian companies and integrates the Italian internationalization concept with the China market localization customization is back. In the face of increasingly fierce competition in men's wear market, in addition to culture, fashion and the pursuit of personalized high taste, the biggest design feature of "Fuling" is vitality, which represents a healthy image and a young mind. Its orientation is to meet the needs of mainstream consumers and form its own irreplaceable characteristics through design connotation. Zhao Guowei, the design director of Fuling, compared this special design to driving a car. Be sure to look around and don't grab the narrow road with others to avoid a collision. Moreover, the differentiated development will make more and more leisure brands have their own classification and main force, thus letting a hundred flowers blossom.