For the vast majority of entrepreneurs, it is definitely a great blessing in life to turn years of interest into a career that they love, and then look back after making small achievements.
However, there is always a gap between "dream" and "dream come true". Take leaves as an example. Born in 1987, he didn't start his business for a long time, but what he did always revolved around his car. His grandfather is a marine mechanical engineer, and his father studies airplanes. When he came to see him, he was interested in cars since he was a child. He couldn't wait to learn to drive quietly before he reached the legal driving age. Universities choose to study simple automobile manufacturing.
His business now is a modified car, and the modified factory is called "Leaf Club". Before entering this field, he experienced several times of learning from thieves and took great pains in how to cut into the market. Entrepreneurship must not rely on background and enthusiasm. Business model is necessary, stealing teachers and lurking are necessary.
Ye's modified car business started from "stealing skills"
When he was in college, he thought about doing his own business in the future. The first association about cars is "used cars". He investigated the foreign used car market, and the place where the car was collected was responsible for maintenance. When it comes back to the market, the car will be renovated from the inside out, and the seller will tell the buyer the previous "resume" of the car. To this end, Ye obtained the qualification of "used car appraiser" and systematically learned how to judge the "residual value" of used cars. However, after visiting several famous used car markets in Shanghai, he felt that the whole market was very irregular, and the result of irregularity was that there was no profit point and the capital chain was very demanding, which was not suitable for him.
Along the route of "selling cars", he sent himself to a shop in 4S and used his holiday internship to see what the rules were. As a result, he first became a victim of the "darkness" of the industry. He is also a 4S shop selling Shanghai Volkswagen, which is also divided into private and state-owned enterprises. Because there is no Labor Manual, as a mechanic, his monthly salary is only 150 yuan, which makes him feel "abnormal".
The store also sent him to do market research. At that time, Skoda was just listed, and his job was equivalent to selling cars with car advertisements to understand consumers' car buying habits. When investigating everywhere, he found that the lowest way to earn money-car beauty, the cost is not high, and the difficulty is not too great, so he cooperated with others to open a car beauty shop. But he knows that opening this store is only accumulating some original capital.
However, the maintenance of the 4S shop is different from what he knows. Daily maintenance is very simple. For example, computer scanning can quickly "fool" the problem of getting out of the car, which Yuzryha thinks is no longer the primary productive force. A little more technical, you might as well try the "changing cars" that enthusiasts are keen on.
Then, he found an old modified car factory in Shanghai, which was very influential in BMW modification. He relied on word-of-mouth marketing and changed cars when he met a star figure. Ye began to lurk in the name of internship.
When it comes to modification, everything in the textbook is very basic. There, the "master" is younger than him. Many people were originally in the team, but later they taught themselves after studying with technicians in their spare time, and their theoretical knowledge was relatively general. After staying for a few months, he basically understood the modification method and was quickly reused by his boss, but he wanted to continue to understand the whole business process, such as where is the purchase of this business? Using the convenience of work, secretly study the purchase market of exhaust pipes, wheels and brake kits.