Samsung clothes brand is a sports and leisure brand under Samsung Group of South Korea, which represents the highest level of sports and leisure in South Korea. As the designated sponsor of 1988 Seoul Olympic Games, the brand has gradually become a world-class high-end sports and leisure brand. Samsung clothing brand positioning is mainly aimed at successful people aged 24-35, who have the concept of leisure sports and know how to enjoy life. The slogan of the brand is "Sports and Life", emphasizing the integration of modern sports into urban leisure activities. To sum up, Samsung clothing brands can be classified as mid-range brands.