Lonsdale, transliterated as Longshi Dell, an international fashion outdoor sportswear brand, was founded in London and has been advocating the product concept of combining fashion and outdoor clothing in China. Since 20 12, we have reached the sole partner in China with British National Mountaineering Association BMC.
After more than ten years' development, the fashion concept "SportisFashion" pursued by Dragon and Lion Dell brand and product design has broken through the traditional framework, and interpreted the trendy and fashionable cultural temperament in Dragon and Lion Dell's sportswear.
Brand history
1888-1889 He led his team across the Arctic Circle and created the greatest legend of that era.
1959, Bernard Halt, a former middleweight professional boxer, was awarded the trademark right of Dragon and Lion Dell by James Lauser and Earl VII of Dragon and Lion Dell. 1960, Longshi Dell brand began to operate at No.2 Baker Street, Soho District, London.
Due to its proximity to Kanabe Street, Longshi Dell has had a profound influence on the fashion of 65438+ 1960. Celebrities who use the brand publicly include Paul McConnell, gregory peck, anthony quinn and Tony Curtis.
Reference to the above content: Baidu Encyclopedia-lonsdale