1, Blue Ocean House and Blue Ocean Youxuan all belong to the clothing business of the Group.

2. Blue Ocean chooses a brand dedicated to creating aesthetics of life, covering three major areas: clothing, daily necessities and home, continuing the "national" image of men's wear and creating an all-round lifestyle.

3. Compared with similar brands on the market at present, Blue Ocean has chosen the perfect balance between exquisite life and cost performance. Comparable to "Muji".

Brand experience:

In early 2002, Zhou Jianping, president of Blue Ocean Group, went to Japan to conduct market research. During his stay in Japan, he was deeply impressed by the rich varieties, popular prices and popular alternative purchase methods of Japanese clothing brands.

After returning to China, Zhou Jianping introduced this clothing sales model for mass consumption to China, and established Jiangyin Lanhai Home Clothing Co., Ltd. ... In September 2002, the first store of "Blue Ocean House"-Nanjing Zhongshan North Road Store officially opened.