F2 1 is the abbreviation of "Forever 2 1", which is an American female retail brand. Founded in 1984, the brand is characterized by youth, fashion and economy. Its main products include women's wear, shoes, accessories and beauty products. F2 1 is famous for its excellent market positioning and unique design style, and has always been favored by female consumers.

The brand positioning of F2 1 is young and fashionable, mainly for female consumers, so its design style pays attention to fashion and personalization. Brands often introduce the latest fashion design and pursue a relaxed and leisure lifestyle. F2 1 products are not only affordable, but also full of fashion sense, so they are deeply loved by the majority of female consumers.

Business Strategy and Development Course of F2 1

F2 1 Since the establishment of 1984, it has been adhering to the strategy of low price, high quality, diversification and rapid iteration to run the brand. F2 1 has been innovating for many years, not only opening many stores in the United States, Canada and Europe, but also successfully entering the Asian market. At present, F2 1 has become one of the largest fast fashion brands in the world, and its successful development and innovation fully reflect the strength of the brand.