First, the supply is sufficient. The competent commercial departments at all levels conscientiously implement a series of policies and measures of the Central Committee, the provincial party committee and the provincial government on ensuring market supply and expanding consumption, make careful arrangements for market supply during the Spring Festival, guide large shopping malls and supermarkets to start work as soon as possible, strengthen the connection between production and sales, and actively organize the supply of goods. The holiday food and non-staple food market in Hebei Province has abundant supply, rich varieties and excellent quality. According to the survey, commercial institutions in Hebei Province saved1134 million yuan, up 20% year-on-year, including 6.6 billion yuan for industrial products and 4.74 billion yuan for agricultural and sideline products.
Second, the marketing activities are colorful, honest and standardized. In view of the decline of retail sales and passenger flow in the previous stage, in order to stimulate consumption during the Spring Festival, many commercial enterprises have changed the way of spending money in previous years and made a surprise in business planning and advertising. First of all, they pay attention to improving service quality, improving business environment, improving health and safety, and paying attention to integrity management. Secondly, we should do enough articles around the theme of the Spring Festival and the characteristics of the year. Many shopping malls highlight the connotation of blessing, warmth and auspiciousness, and activities such as entertainment promotion, door-to-door blessing and shopping gifts are colorful and full of flavor. The "2009 Shijiazhuang Spring Festival (New Year's Goods) Shopping Festival" held in Shijiazhuang gathered many well-known enterprises from more than ten provinces and cities across the country, and the brands in the exhibition area gathered, mainly traditional New Year's Goods. The products on display include all kinds of sugar and wine foods, seafood and aquatic products, dried and fresh fruits, agricultural and sideline products, tea, bedding, cashmere products and fashion accessories. The participating enterprises jointly launched the "Huimin Action" in the form of factory direct sales, with large price concessions, which was welcomed by the public. Baolongcang Supermarket in Qinhuangdao has carefully prepared a variety of games for customers to participate in, such as Bao jiaozi, Happy Bowling, Supermarket Winner, Children's Fishing Contest, etc. It has attracted many consumers. At the same time, most shopping malls, supermarkets, chain stores and catering enterprises in Hebei Province have extended their business hours to varying degrees, which is convenient for residents' consumption.
Third, large shopping malls and supermarkets are still the first choice for holiday shopping. Supermarket is the first choice for modern urbanites to buy new year's goods. During the Spring Festival, large supermarkets in Hebei Province are not only rich in goods, but also have favorable prices. Shijiazhuang 16 Chain Store's "New Year's Street" was opened in a unified way before the northland supermarket Festival, and the essential edible oil, flour, beverages and toiletries were packaged together, which not only facilitated the consumption of residents, but also saved a lot of money for consumers. According to statistics, the seven-day sales of six supermarkets in Shijiazhuang, such as Beiren Group, Dongdou, Jianhua Department Store, Guo Da Chain Store, Baolongcang and Tiankelong Supermarket, reached 2610.558 million yuan, up 37.3% year-on-year. During the Golden Week of Tangshan Department Store, the daily passenger flow reached about 50,000 person-times, and the average daily sales were also above 6,543,804,500 yuan. Langfang Mingzhu Building achieved sales of 2610.2 million yuan in 7 days, up 30.6% year-on-year. According to the statistics of Hebei province 10 large supermarket, the sales during the festival reached 499 million yuan, up 27.34% year-on-year.