This thing is new. It seems that there are not many people in China who can do this now.

FCRM can be divided into two parts. F and CRM F are short for Fashion, and CRM is short for Customer Relationship Management, which together is customer relationship management in clothing industry.

On the simple origin of customer relationship management;

We have heard too many customer management proverbs-customers are our parents; The customer is God; The customer is always right ... indeed, with the increasingly fierce competition, the status of customers is constantly improving. Even those monopoly industries that once "the emperor's daughter is not worried about marriage" are facing increasingly fierce "customer competition". In order to compete for customers around them, manufacturers have spared no expense to enter the supermarket and seize the most eye-catching "beachhead position" for "position station"; In order to compete for customers, enterprises spend huge sums of money to advertise in the media and sponsor major events, which is the "space war"; In order to compete for customers, manufacturers attract agents and distributors with various preferential policies, hoping to fight a "siege war" geographically; In order to compete for customers, there are always manufacturers who use price diving to carry out "meat wars" ... In these smoke-filled "battlefields", the winners seize customers, not weapons.

Gradually, we will find that customers who have spent a lot of money and energy to compete will also quietly lose. Enterprises that are aware of this have started a "defense war" again, reorganizing the customer service system and adjusting the complaint handling system to improve customer satisfaction. But from smiling service to no complaints to improving customer satisfaction, is it only a partial change?

Since 1980s, more and more Chinese and foreign managers began to think about the essence of customer relationship management. At this stage, the business environment of the enterprise has undergone drastic changes. The elements of these changes include:

(1) The emergence of new network and communication technologies has changed the way of information dissemination, broken the old pattern of wholesale and retail, greatly increased the channels for customers to obtain information, and the history of customers passively accepting products is gone forever;

(2) With China's entry into WTO, the pace of globalization is rapidly integrating resources, and all enterprises must consider how to serve the largest market in the future-the global market;

(3) The original monopoly enterprises turned to market competition under the pressure of management and competition; Changes such as upstream and downstream integration of supply chain and cross-merger of industries are dizzying; The "speed economy" of "fast fish eat slow fish" began to replace the "scale economy" in industrial production period; Large enterprises must also seek to respond to market changes faster and more flexibly; Freelancers have increased and become more active.

In this situation, "customer competition" is more complicated than usual. Getting every customer needs to go through a more personalized communication process, while retaining every customer requires enterprises to deeply understand the current and future needs of customers.

The reason of combining CRM with traditional clothing;

1. The textile and garment industry is undoubtedly the most traditional industry. As the first in the "basic necessities of life", it is closely related to human life, and its broad market is unmatched by other industries.

2. The threshold of textile and garment industry is relatively low. Dozens of people+a few machines+a few small tags printed casually is a small handmade brand, which leads to a large number of domestic employees, which directly leads to malicious competition to reduce costs, so "piracy" and "A goods" emerge in endlessly, so no brand of China's 5,000-year civilization can go global (at present, a Li Lang has finally arrived in Milan, but the clothing industry urgently needs an auxiliary tool that can enhance the corporate image and enhance the reputation of customers.

3. Since the 1960s, clothing enterprises have experienced-> product types; Product output->; Product quality->; Competition in production costs. 2 1 century, the market competition of products has changed into the competition of clothing enterprises' response speed to the market, clothing product brand and technological innovation ability. With the homogenization of brand concept and innovative technology, the future clothing industry will compete with customers with personalized styles and meticulous services.

Now the information is developed, even Microsoft, Google and Yahoo are scrambling to buy small websites. The intention is obvious. For the all-round "advertising" war in the future, the profit appreciation point of the software industry is not as good as the current information platform.

4. Sina, the domestic portal, relies on advertisements, Netease relies on online games, and tom relies on mobile phones. . . Everyone is using the new industry (network) to do new things (advertising, online games, information). At present, no industry adds value to emerging industries through traditional industries.

To sum up: the market is vast+the industry needs+the technology is developed now. I think this new thing will get long-term development in the near future.

The above is my opinion. For more information, please refer to "What is CRM" and "Clothing Industry Related Knowledge".

Besides, who knows that company is doing this? Let me know. I really want to know.