The brand of "Big Family" expanded for the first time.
Five years ago, Xinglong Group took over the former East Asia Commercial Plaza amid people's doubts, and at the same time it was burdened with heavy debts and personnel. Unexpectedly, in just a few years, the sales of Shenyang Xinglong family increased from the initial several hundred million to1.300 million in 2006. Starting from this year, Xinglong extended family group will use the brand influence of "extended family" to expand in Shenyang.
The first step to expand the brand of "Big Family" in Shenyang is to build Guangxin Store, which is a regional comprehensive department store. The project is located in Xindongyi Street, Dongling West Road, Dadong District, adjacent to Dongling Park. Xinguangdian Phase I covers an area of 50,000 square meters. The infrastructure was completed at the end of June this year and put into use around mid-June. According to the plan, the store will consist of a food court, a food mall, a household appliance department store, a clothing mall and a sports and leisure down, shoes and hats mall. At the same time, it will build a large leisure and cultural square with more than 2,000 square meters, 500 parking spaces and the first drive-in restaurant in the province.
After the completion of the first phase of the project, Guangxin Store will become a large-scale commercial facility integrating shopping, catering, entertainment and leisure functions. After that, the second phase of the project, which is separated from the first phase of Xinxing Store by a street, will also start construction, and finally form a large-scale Moore with the first phase of * * * 20 10 years ago.
Look for business opportunities in the blank space
Newly-built department stores are generally willing to find business districts and commercial streets, but Xinglong chose Dongling West Road, a large comprehensive department store and an area with zero number of shopping centers. Xinglong's move has attracted the attention of the industry. Shi, general manager of the store, said: blank is business opportunity.
It is understood that Dadong District is a densely populated area, and Dongling West Road has no large commercial facilities exceeding 5,000 square meters. Residents' consumption is limited to small supermarkets and markets around 100 square meters, or cross-regional shopping by car.
After Xinguangdian is put into use, the nearby residents of1.5,000 to 0.2,000 will be the first beneficiaries, even extending eastward, which can meet the daily needs of nearly 300,000 people, including Dongling District. It is estimated that the sales of emerging stores are expected to reach 400 million yuan in the first year after they are put into operation.
In three to five years, Bush will have 10 to 20 stores.
It is understood that at present, Xinglong Family Commercial Group operates 8 enterprises in the province and 8 enterprises are under construction. According to the strategy of Xinglong Group, by 20 10, the distribution will be completed in all cities above the prefecture level in the province. In the next five years, the overall layout of cities above the county level in the province will be completed, and the Moore chain with Shenyang Xinglong Family as the version, the department store chain with Xinglong Building as the version, and the supermarket chain with Shenyang Xinglong Family Supermarket as the version will be realized. At the same time, convenience stores, specialty stores and community stores will be vigorously developed. By 20 10, strive for the overall listing of the group.
Li Weilong told reporters that at the end of next year, another store built by the Xinglong family in Shenyang will also open in Changke West Station, and will innovate its business format and introduce real skating rink, indoor swimming pool and other entertainment facilities into large-scale retail commercial facilities for the first time. In 2009, Xinglong will also open a large comprehensive shopping mall in Santaizi area of Huanggu. Li Weilong said that in the next three to five years, "big family" brands will spread all over the southeast, northwest and northeast of Shencheng, and at the same time seize Sujiatun, Xinmin and Liaozhong markets. By then, Xinglong will have 10 to 20 locations in Shenyang.
The development track of "big family"
Liaoning Xinglong Family Enterprise Group (renamed from the former Xinglong Department Store Group) was founded by Li Weilong on 1993, with its headquarters in Panjin, and its main business is department store retail. In 2004, the Group achieved sales revenue of1700 million yuan; The sales revenue in 2005 was 2.5 billion yuan; In 2006, the sales reached 3.4 billion yuan, and the tax paid for the country exceeded 100 million yuan.
In 2006, the commodity sales of Xinglong Big Family Commercial Group ranked 52nd among the national chain commercial groups, up 7 places from the previous year.
Shenyang Xinglong family is the main enterprise of Xinglong family business group, with sales of 700 million yuan in 2004; Sales in 2005 reached 900 million yuan; In 2006, it achieved sales of1300 million yuan, and sold 83 million yuan during the promotion period of "Christmas without sleep for 60 hours". In 2006, it ranked 22nd in the national retail sales ranking, 8 places higher than the previous year.