Ralph Lauren's "American Classic" brand in fashion. RalphLauren is a high-end fashion brand with a strong American flavor. The wild west, old movies, baseball players in the 1930s and the life of the old rich all epitomize the upper-class life in Britain and America, and are the source of Ralph Lauren's design inspiration.
He chose the graphic logo Polo, because its style and the connotation representing the past always arouse people's interest. Undoubtedly, Ralph Lauren outlined an American dream through his logo with strong brand style: long lawns, crystal antiques and famous horses. Ralph Lauren's fashion design combines fantasy, romance, innovation and classical inspiration, and all the details are based on a value that cannot be eliminated by time.
Ralph Lauren's brand story:
From 65438 to 0967, he worked as a designer in a tie manufacturing company called A.Rivetz, and since then he has established his own fashion empire. 1968, founder Ralph Lauren founded Ralph Men's Wear Company and launched the first brand "POLO RALPH LAUREN". 1972, Polo shirts and the first full set of women's clothing were launched. 1978 launched Polo men's perfume. 199 1 year, Polo Bear made a wonderful appearance. In the same year, its founder won the Lifetime Achievement Award of the American Fashion Designers Association (CFDA).
In 2007, Ralph Lauren won the annual menswear designer award of the American Designers Association (CFDA) for the second time. In 2008, Polo Ralph Lauren became the official clothing sponsor of Team USA. At present, Ralph Lauren brand has become a representative brand of American retro style, which is popular all over the world.
Reference to the above content: Baidu Encyclopedia-Ralph Lauren