Boss orange is a leisure series listed by Boss group on 1999. Its style is laid-back, handsome and cool, and it has a little campus feeling. When Boss Orange first went public, there were only men's clothes. In August 2005, women's clothing line was added, and in June 2009, children's clothing line, shoes and accessories series were launched.
Introduction to orange boss:
Boss orange is Dante-based leisure style, which is different from the other two Hugo and Boss black brands of Boss Group that emphasize the mature style of urban elites. Boss Orange's casual wear for men and women shows the urban life of major cities in the world, with simple and modern tailoring, unique handling of materials, and creating novel creativity and color saturation.
1999 was an independent brand of men's casual wear when it was launched, which responded to the trend of casual wear that was gradually forming in the fashion circle at that time. Prior to this, BOSS Orange was originally a branch of the BOSS brand, representing the formal clothing style. In 2005, women's wear was introduced, showing women's amorous feelings, fashion details and urban elegance.
The above information comes from HUGO BOSS, official website, China.