Since the franchise of the Asian Games began, the franchise of the Asian Games has signed contracts with 58 franchised manufacturers and 36 franchised retailers. Licensed goods developed by licensed production enterprises include badges, non-precious metals, precious metals, etc. 14, and there are more than 1000 kinds of goods.
After the "Ice Shield" became the top stream of the Winter Olympics, the franchise products of the Hangzhou Asian Games also received enthusiastic response from the market. It is reported that since the preparation of the Hangzhou Asian Games, more than 17 categories 1 100 licensed products have been launched, and nearly 1500 national official flagship stores, TV channel shopping platforms and offline retail stores have been opened, with the best franchise scale in history.
With the approach of the Asian Games in Hangzhou, "bringing the Asian Games home" has gradually become a fashion trend. These unique carriers, bearing the memory of traditional culture and incorporating the elements of the Asian Games, are telling a unique story of the Asian Games.
Characteristics of Hangzhou Asian Games:
1, the widest coverage.
Hangzhou is the host city of this Asian Games, with five co-hosting cities, namely Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua. * * * There are 56 competition venues, 3 independent training venues, 1 Asian Games Village, 1 Kloc-0 and 5 Asian Games Villages, covering the widest area in previous years, and the complexity of competition organization far exceeds that in previous years.
Among the 56 competition venues, there are 2 independent competition venues for the Asian Para Games, including 2 newly-built venues 12, 26 rebuilt venues, 9 continued venues and 9 temporary venues. Integrate the concept of green, low-carbon and sustainable into the planning, design, construction, operation management and post-game utilization of Asian Games venues.
2. Sponsored investment has the highest return.
As one of the most influential intercontinental events, the commercial value of Hangzhou Asian Games should not be underestimated. According to the official news of the Hangzhou Asian Games, the market development of the Asian Games and the Asian Paralympic Games has made a historic breakthrough, and the scale of sponsorship enterprises and the income from sponsorship investment have reached the highest level in the history of the Asian Games.
Please refer to Baidu Encyclopedia-Hangzhou Asian Games for the above contents.