Through the 202 1 spring/summer advertising blockbuster, donatella versace welcomes everyone to the mythical world of Versacepolis, and dive into the water with Versace China brand ambassador Xuan Yi and the new La Medusa handbag to explore this fantastic country. Xuanyi took donatella versace's idea as the background: donatella versace drew inspiration from the vastness and agility of nature and led us into the unknown deep sea. Xuanyi explores the underwater world in 20021Spring and Summer Show Series.
"I want to create something subversive, something that can be consistent with the changes in our hearts. For me, this means dreaming of a new world. A world of dazzling colors and wonderful creatures, a world where we can coexist peacefully. This series has a lively soul, optimistic, dreamy, positive ... to bring you joy. " -donatella versace
Medusa is the queen of Versace's mythical world, and Versace's latest handbag series La Medusa is also named after her. Every La Medusa handbag is decorated with Medusa's top brand-just like Via ges 12, the brand's first comprehensive department in Milan.
Handbags are the protagonist of the promotional film, depicting the characteristics of strength, self-confidence and charm, and embodying the core values of the brand and the 202 1 Spring/Summer series.