Li Lang men's wear brand initiated the concept of "business leisure" men's wear in China. After more than 20 years of exploration, it has developed into a leading brand of China business men's wear, which integrates design, product research and development, production and marketing. Now the company has brands: Li Lang Lilang and sub-brand L2.

"Simplicity but not simplicity" is Li Lang's design concept, and it is also the core value that Li Lang has carefully interpreted and interpreted for more than 20 years. From the initial "showing wisdom between choices", to the abandonment of the philosophy of "more is confusing, less is clear", and then to the lofty realm of "the world is unbounded and the mind is inclusive". Every step of exploration, simplicity and exquisiteness, breakthrough and tradition integration.

In the unremitting solution, trade-off, sublimation, Li Lang's simple philosophy, which integrates China's wisdom, has merged into a simple new concept that embraces the world, bringing brand-new brand value experience to global business people.

Present situation of Li Lang Men's Wear Company

In 2008, Li Lang rebranded the brand logo Li Lang as LILANZ, and the new LOGO design was more simple, atmospheric and international. Based on this new transformation, Li Lang launched the brand internationalization strategy. In 2009, Li Lang, as the first mainland men's wear brand, successfully went public in Hong Kong and officially landed in the international capital market, which opened the curtain of capital upgrading of China men's wear brand. Taking the opportunity of listing, Li Lang Lightning opened up the second battlefield L2, seized the huge market of mid-range business casual men's wear, implemented multi-brand management and cultivated new growth points.

In the future, Li Lang will promote the overall upgrade of the company's management, marketing channels and brand strategy, extensively participate in the cooperation of major fashion competitions, participate in more world-class fashion exhibitions, strengthen the right to speak in the international fashion industry, and turn into a world fashion garden in order to realize the "simple philosophy".

The above contents refer to Baidu Encyclopedia-Li Lang (China) Co., Ltd.