Monlacer is a product of domestic counterfeiting, and its trademark has never been registered. It just deliberately interchanged the positions of "C" and "L" in the trademark "MONCLER", and added "A" between the two letters after transposition. On the graphic trademark, only the cock head on the left is changed to the chicken tail, which makes consumers mistakenly think that it is a "Moncler" brand clothing.
The opening of a new store.
After Shanghai Henglong, Beijing International Trade Center and Harbin Zhuo Zhan Store, Moncler opened its fourth brand boutique in China market in Beijing Sanlitun North District.
This new store marks a new step in Moncler's global sales strategy. The brand aims to maintain the steady growth of direct stores in major cities around the world, supplemented by increasing the number of shops in the highest-end ski resorts.