China International Fashion Fair (CHIC) is co-sponsored by China Garment Association, China International Trade Center Co., Ltd. and Textile Industry Branch of China Council for the Promotion of International Trade. Founded in 1993, it is held once a year in Beijing. In the past seventeen years, CHIC has been growing with the development of China's clothing industry. At present, the exhibition area of the Expo is 654.38+10,000 square meters, and more than 1000 brands from more than 20 countries and regions are gathered, with more than 654.38+10,000 visitors. It is the largest and most influential clothing professional exhibition in Asia. China Fashion Forum, China Fashion Brand Award of the Year, China Fashion Conference, China Fashion Trend Release, China Clothing Dealer and Retailer Joint Meeting and other related activities will also be held in the same place at the same time. Since its establishment, CHIC organizers have taken "guiding the progress of China's clothing industry and promoting the development of China's clothing brands" as the exhibition purpose. Today's CHIC, with high-end positioning, abundant resources, professional operation and high degree of internationalization, is constantly changing, showing the development trend of domestic and foreign clothing industry and the future trend of international clothing market, and creating the best business for domestic and foreign clothing enterprises in market development, brand promotion, business negotiation and international exchange.

And a fashion experience platform. CHIC has already become the "wind vane" and "barometer" of China and even the world clothing industry. From 65438 to 0993, CHIC has been held in ITC for five consecutive years. The arrival of international masters and brands has brought more horizons to China garment industry, which is still in the embryonic stage of brand development. It has also strengthened the faith and determination of many China garment people in self-development and self-revitalization, and a number of far-sighted enterprises have begun to take the step of brand building. From 65438 to 0998, CHIC moved to China International Exhibition Center (the old hall). In the past ten years, the professional promotion and commercial activities organized by CHIC organizers around the exhibition have made the organizational functions and service system of CHIC more professional and in-depth. During this period, CHIC's professionalism, industry status and international influence have been established, and CHIC has achieved leap-forward development in the direction of specialization and internationalization. In 2008, CHIC moved to Beijing China International Exhibition Center (new building). The organizer made an accurate judgment on the future development direction, competitive situation and operation mode of the brand, held high the banner of "innovation" and took "creativity" as the breakthrough point to carry out "breakthrough innovation, transformation and upgrading". In the next decade, the focus of the global economy will shift and the global resources will be reallocated. The stronger the China brand, the more right to speak and make new rules. CHIC, as the largest and most influential clothing professional exhibition in Asia, has also completed a magnificent turn of its own brand building in the process of promoting the development of China's clothing brand. Brand participation in CHIC, in-depth cooperation and seeking the perfect combination of market and brand have become one of the magic weapons for the sustained and stable development of China clothing brands. As a "trading platform", CHIC has a variety of flexible information release, bilateral docking, special visits, targeted promotion, targeted invitations from high-end buyers, and group visits to high-end shopping malls, so that exhibitors and visitors can get what they need and get the most extensive and targeted combination of commercial resources. As an "industrial chain link", with the support of fashion media, creative institutions and related service teams, the integration of CHIC industrial chain resources has reached an unprecedented height and breadth. As a "window of innovation", China Fashion Forum, China Fashion Brand Annual Award, China Fashion Conference, China Fashion Trend Release and other related activities * * * together constitute the most fashionable and cutting-edge fashion experience platform. In the next decade, CHIC will continue to develop and play a positive role in the development of China's clothing industry and the exchange and cooperation between Chinese and foreign clothing brands.

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