1 and O2O are both group purchases, mainly because customers can't spend online, so they have to participate in group purchases online and spend offline.

2.ITM divides sales into online and offline parts. Online ITM merchants guarantee the quality and integrity of online shopping products, and ITM physical stores provide after-sales protection for sellers.

Introduction to ITM:

ITM is the abbreviation of "interactive trading mode". The interactive trading mode combines e-commerce with traditional physical stores, effectively integrating online and offline resources. This model is regarded as a new trend in the future by the traditional retail and e-commerce industries.

Introduction to O2O:

O2O (Online To Offline) refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions. This concept originated in America. The concept of O2O is very broad, which can involve both online and offline. It can be called O2O. Mainstream business management courses introduce and pay attention to O2O, a new business model. In 20 13, O2O entered a high-speed development stage and began the localization and integration of mobile devices. As a result, the O2O business model came into being and became a localized branch from online to offline.