AMH men's wear emphasizes the practicality of single items, and is committed to creating simple and fashionable clothes for young men aged 65,438+08-28, and creating more diversified choices for the public. Its brand concept is combined with fashion trends, which fully embodies the vitality and self-confidence of modern urban men and is highly respected by fashion men.
Basic Introduction Chinese Name: AMH Men's mbth: AMH Brand Style: Han Feng Fast Fashion Men's Wear Brand Crowd: 18-28 Year of Young People: 20 12 Brand Profile, Design Concept, Brand Features, Product Series, Brand History and Brand Profile The well-known Han Feng Men's Wear AMH was born on 20 12. It is a popular brand of fashionable men's wear under the clothing of Handu Yishe HSTYLE, and it belongs to Shandong Jinan Handu Yishe Clothing Co., Ltd. together with the first brand of fast fashion women's wear in Han Feng, Soneed of elegant fashion women's wear in Han Feng and Minini Haru of children's wear. As a fashionable menswear brand in Hanfeng, AMH's target customers are 18 to 28-year-old young fashionable men. Amh brand name on the first floor of AMH men's T-shirt, which means "I AMHSTYLE", has three letters AMH, indicating that it belongs to the men's brand owned by Handu Yishe; Another meaning of AMH is that "a man is a hero" has the inspirational brand concept of "every man is his own hero". AMH emphasizes Han Feng fashion as its foothold, fast and ultra-high frequency fashion update, and keeps up with the characteristics of Han Feng fashion trend. At the same time, with the latest global fashion trends as creative inspiration, it combines the most fashionable Korean pop elements, high-quality fabrics and exquisite workmanship, and will always stand at the forefront of Han Feng's fast fashion. Design concept AMH's design concept comes from the purest Korean fashion trend model, emphasizing outstanding personality and positive attitude towards life. AMH has a group of fashion professional clothing buyers and designers. They love life, are more sensitive and loyal to the latest popular elements in Han Feng, and strive for perfection in clothing details. AMH Men's Wear AMH maintains close cooperation with hundreds of Korean fashion men's wear brands, and can keep abreast of the latest fashion information in Han Feng, taking the latest fashion and excellent quality as the fundamental foothold of fashion design. Based on the characteristics of "fast style update, full Han Feng and high cost performance", it perfectly provides fresh, natural, fashionable, simple, slim and stylish fashion clothes for the majority of male consumers in China. AMH releases the true self with fast fashion, analyzes the pulse of the trend with fast fashion, and shows the vitality, self-confidence, happiness and masculinity of urban fashion men to the fullest, leading trendy men to gain a higher fashion feeling in the Korean style. Brand features AMH is specially designed for urban men who like to wear fashion and trends, and defines the modern fashionable men's wear style with the fashion trends in Han Feng. AMH's design brings together Han Feng's fashion elements and caters to the life taste of modern urban men. The clothes have sharp contours and smooth lines, and are selected with high-quality fabrics and carefully designed with details to show quality. AMH brand design pays attention to the concept of fast Han Feng fashion, and caters to young people's life concept of fast pace and pursuit of quality. The products emphasize men's unique feelings about modern Han Feng fashion, and reflect the high-quality life taste of urban fashion pioneer men. Product series AMH currently deals in T-shirts, shirts, POLO shirts, sweaters, windbreakers, cotton-padded jackets, casual pants, jeans and suits. And in the near future, AMH series men's wear products will involve all categories of men's wear, and more product platforms will be developed to give back to more urban fashionable men's wear consumers with more fashionable product design, better clothing quality and greater product coverage. Brand history 20 12 1 month, Handu Yishe AMH brand was officially announced. With the strong backing of Handu Yishe HSTYLE Group, AMH is committed to building the first brand of fast fashion men's wear in Han Feng. On April 2, 20 12, after three months of careful preparation of products and operations, the official flagship store of AMH was stationed in Tmall, and the sales on that day were extremely hot. 20 12 on April 26th, AMH's flagship store in JD.COM quickly entered the JD.COM platform, symbolizing that AMH took the first step to expand its brand in Zhang Zhilu. On August 28th, 20 13, AMH won the first place in Amoy brand sales in Tmall 828, which means that AMH is recognized by more people as a leading brand of fast fashion in Han Feng. 2013165438+1October1,AMH's official flagship store sold more than10000000, and AMH, a rookie of men's wear brand Amoy, is constantly carefully creating its own Han Feng style. By the end of 10, 20 1 165438, AMH brand entered the billion-dollar club, and the sales volume of 13 successfully exceeded 1 100 million.