Official flagship store of Beijing Winter Olympics 18. It is understood that the Beijing Winter Olympics market development plan is divided into four levels, namely, official partners, official sponsors, official exclusive suppliers and official suppliers. Up to now, BOCOG has successfully signed 9 official partners, 7 official sponsors and 2 official exclusive suppliers.

The significance of flagship store

Flagship store, in short, is a high-level brand image display store, which represents a brand or a large category of goods.

Flagship store is a city center store or a regional center store, which is generally the largest, most comprehensive and most luxurious store of a certain merchant or brand in a certain prosperous area. Usually only deal in a series of products or products of a certain brand. More common are cosmetics brand flagship stores, clothing brand flagship stores, glasses flagship stores and furniture brand flagship stores.