The concept of excellent product life is to provide China consumers with cost-effective fashion products and intimate consumption experience through global innovative product and image design, Japanese meticulous and thoughtful customer service, multi-channel marketing model and resource integration, optimization and allocation of industrial chain. Lamiu brand includes women's underwear, coats, household clothes, stockings, swimwear and other products.
Youpin Life was established in 2008. Among the three founders, there are two returnees from China and one from Japan. Their superhuman passion, rich international experience and mature business plan not only attracted angel investors, but also inspired elites from all industries to join the entrepreneurial team. The management team of Youpin Life Internationalization comes from China, Japan and the United States, with well-known enterprise backgrounds such as e-commerce, clothing brands, international trade, investment banking, management consulting and venture capital. Most of them are MBA students from famous Chinese and American universities, and everyone has management experience in start-ups and mature enterprises. With the rapid development of business, Lotte Market, Japan's largest e-commerce company, and DCM, a famous American venture capital fund, have successively increased their capital by 40 million US dollars.
Youpin Life also has a strong team of directors and consultants, who come from the former and current senior management of Victoria's Secret, Japan's Huageer and Lotte.
During its four years of operation in China, Lamiu has millions of loyal members and is known for its sexy &; Bold Japanese and Korean styles have won the love of young fashionable women and quickly become a well-known brand in China underwear industry.
Today, Lamiu has not only become one of the most famous brands in the field of online underwear products, but also the physical store has been recognized by consumers. In April 2009, Beijing Xidan Juntai Department Store opened, which is the first physical store of Lamiu Lamiu underwear in China. Since then, it has successively opened stores on the 4th floor of Joy City in Chaoyang, Beijing and the 6th floor of Changli Commercial Building/KLOC-0 in Tsim Sha Tsui, Hong Kong, and now it has become the first brand in the field of fashion underwear.
In the future, Lamiu will gradually enter high-end shopping malls in different cities across the country and expand to 30 offline stores. In 2003, in Tokyo, Jing Daole Jin Jin, from a textile family, took over an underwear design studio named Lamiu from his parents' friends out of personal interest. In addition to providing designs for some brands, Jin and some of his designer friends also customized underwear and related products for some models and artists, which gradually became popular in this small circle.
In 2005, Dong Lu, who works in Goldman Sachs Investment Bank, met Jing Daole Kinkin and gradually became good friends.
In 2007, Dong Lu discussed with Jing Daole Jinjin, hoping to establish a multi-channel clothing marketing company with Tokyo fashion as the main style in China. At that time, they had no successful sales experience in China, and it was very difficult to introduce other Japanese brands. At this time, Lamu became the first choice. At the end of the same year, the designer redesigned the brand logo of Lamiu as LA MIU, and matched it with the logo of Xinle, retaining the design style of combining angels with little demons, making it into a consumer brand, selling it in China and producing it in Japanese OEM.
In July 2008, with the launch of the direct selling website of Lamiu, the sales of Lamiu in China officially started.
In 2009, with the rapid development of Latin MIU, a total of $5 million in venture capital was obtained in the middle of the same year. Investors include Japan's largest e-commerce company, mobile phone retail company and securities company. With the leading Japanese fashion design and the style updating speed surpassing the first-line underwear brands in China, Lamiu has become a representative brand of underwear fast fashion. Lamiu not only won the love of members, but also became the favorite underwear brand of models and artists. Many models, movie stars and singers from China and Japan wear the products of Lamiu, and often go abroad to major fashion media.
20 10 June, lamiu launched Lena Fujii, a popular Japanese idol model, as the spokesperson, and jointly launched Lena &；; La MIU series.
20 1 1, Lamiu launched Chrissie Chau, the sexy goddess of Hong Kong, as the spokesperson, and jointly launched Huang Shidan &; La MIU series. LA is a bold note that awakens the charming voice sleeping in a woman's body.
MIU stands for the muse who is proficient in art, dance and music in Greek mythology.
Lamiu means to awaken the muse who sleeps in women's bodies, and let Lamiu underwear help all women to be sexier and more energetic from the inside out!