At the end of 1904, Holt Company of the United States manufactured the world's first crawler tractor and registered the "Caterpillar" trademark on 19 10. After more than 100 years of development, Caterpillar has always been committed to global infrastructure construction, and is a leader in the field of machinery and a witness to industrial history. In addition, it is also a helper in the US moon landing program.
With the cat's genes, the Colorado classic yellow boots born in 199 1 became the representative work of Cat Carter, and the unique design inspiration of the soles also came from the caterpillar bulldozer's crawler soles. In the past 28 years, Colorado yellow boots have been praised as "walking machines" because of their rough and tough quality. They have always been admired by many stars and have never lost their classics in the ever-changing fashion world.
Cat shoes are Goodyear's shoe-making technology, and their advantages are: hand-made, more suitable for people's feet, exquisite and beautiful, comfortable to wear, strong and wear-resistant. Cat has always given consideration to fashion design and comfortable foot feeling, and the inspiration from the mechanical field makes it need to run in like a machine.
Later, Cat continued to launch shoes and clothing, and the brand DNA of tenacity, concentration, vitality, courage and comfort made fashion and technology merge and sublimate again. Deducing the century-old industrial culture with the contemporary trend, maintaining the contemporary style of industrial DNA, and creating new tooling for shoes and clothing have become the first choice brand for the younger generation of consumers in new tooling.
Although Cat Cat became famous for its rhubarb boots in World War I, after transforming into trendy clothes, it launched a series of trendy and cool tooling, and inherited the high-quality characteristics of its shoes, which has a sense of design and quality online. The concept of Cat 20 19 winter clothes begins with "the original appearance of the city", showing a city in our fantasy, and integrating the modern with the future.
The transformed classic style is endowed with a new sense of modernity, with bold use of colors and proper control, which embodies the strong characteristics and visual effects of Cats. It is refreshing to create a brand-new tooling suitable for urban style with exquisite fabrics.
In addition to innovative products in shoes and clothing, when futurism romantically swept the fashion world, Cat Carter also built flagship stores with brand-new images in many important cities, bringing a trendy lifestyle full of new industrial technology!
Caterpillar Guangzhou Tian Huan Plaza Store is its first life attitude experience store in China. The main colors of the shop are simple and bright industrial white and classic Carter yellow, and the design elements such as black and yellow warning slogans, neon tubes and silver steel shelves are full of futuristic new industrial atmosphere everywhere.
In addition to the new shoes and clothes displayed neatly on the shelves, there are more peripheral products such as watches and bags. There are also cat shoes and boots care products that can be purchased to provide the best maintenance and care for love boots.
The biggest highlight is their DIY area. The store has designed a variety for everyone to build, whether clothes or shoes, as long as you have DIY ideas, you can do it.
Whether it is embroidered badge, leather stamping, shoelaces or metal shoes, you can choose at will, and you can also imprint your own name DIY personalized leather tag, design and match clothes, shoes and bags full of personality style, and create exclusive cat Carter tooling!
Gypsum headdress, booties, mold handprints, complete sets of mechanical tools, and rubble randomly placed in the accessory box all tell the century-old history of the brand, bear the style imprint of industrial civilization, and overflow the space with profound brand culture.
Cat Carter Beijing Heshenghui Shopping Center continues the simplicity of industrial white and the classic of cat yellow. In the future, winter clothes will be displayed. From a distance, the whole space reveals a full "cool" atmosphere.
Metal boxes, rough wooden boxes, cutting water pipes ... After finishing and building, they become an island in the middle and a platform of flowing water, with a casual industrial aesthetic feeling, revealing an unadorned rough and casual temperament.
Clearly visible black and yellow warning landmarks, exposed ceiling steel frames, rough cement floor tiles and other design elements are permeated with futuristic new industrial style everywhere. The yellow industrial hat covered with three shelves is not only a prop ornament, but also a color harmony, which brings the new industrial atmosphere to the extreme.
If Cat Carter brand is a "museum" about the growth of "fine work clothes", then rhubarb boots are "the treasure of the town hall". A whole wall of rhubarb boots is orderly arranged on metal shelves, which strongly induces customers' desire to buy.
During the opening of Guangzhou Tian Huan Plaza Store, Cat Carter set up a "Moon Landing Base" in the atrium of the Plaza, which was specially equipped with experience and interaction links such as the moon weightlessness experience module, the space dormancy module and the spaceship command platform.
This lunar space station, which looks like a space capsule, is full of futuristic feeling and fun to experience. Cool facilities attract passers-by to stop and experience.
The site also provided rich gifts and value-added concessions for the experiencers, and "astronauts" also appeared at the event site to interact with you.
Entering the pop-up shop, the semi-immersive setting inside the capsule environment brings an immersive experience. Transparent pipes equipped with classic Colorado yellow boots run through the cabin, and there is also an audio-visual multimedia area based on the cabin cab to introduce the historical contribution of CAT Carter to the moon landing.
The most eye-catching thing is the novel and interesting weightless cabin experience area. Entering the weightless cabin, the erratic airflow keeps spinning, and coupons and gifts of different values can be obtained through interactive experience, and successive live experiencers set off waves of atmosphere climax.
During the event, many Carter fans and nearby people came to the scene, and the pop-up store Cat Moon Base became the latest and hottest punching landmark among online celebrities. The novel and cool in-store style has attracted many fashionistas and hipsters to take photos and punch in.
Cat Carter also set up a pop-up shop in Sun Dongan APM Square and held a limited edition roadshow of Yellow Boots.
On-site installation of the industrial genes of cats that have lasted for a hundred years, with tough black as the background color, bright cat yellow, huge bulldozer line device and fashionable neon elements, brings strong visual impact!
An interactive session of "Straight Male Strength Test" was also set up at the event site. Everyone is eager to participate in it and test their pure male index.
Cat Carter's brand-new tribute to China's straight man film was first shown to the public, and the tough and powerful shots and pictures gave everyone a strong sense of identity and substitution.
The much-anticipated limited edition unpacking ceremony of Colorado Classic Yellow Boots was also held at the scene. In addition to expectant cat fans, many shoe fans and hipsters also came to the scene to witness this important moment.
Since opening the first independent store in China in 2009, it has spread all over Shanghai, Guangzhou and other first-tier cities, and Cat's road to China has been smooth. As a trendy brand with strong innovative ideas, Cat has always been at the forefront of fashion, with unique design style and focusing on high-quality products. Not only deduces the century-old industrial culture, but also the contemporary style of more innovative's industrial DNA. Cat series has set off a wave of tooling in the fashion world again and again, bringing people out-and-out fashion vitality. Nowadays, fashion brands are popular, and when many brands flock, CAT has developed and adhered to the more subdivided field of "fashion brand tooling" and sold 1 100 million pairs of shoes all over the world. With amazing data, it has grown into a truly powerful brand.