Under the epidemic situation in COVID-19, vulnerable enterprises are those with many problems, such as insufficient funds, weak human resources, unprofessional and lack of initiative.
To some extent, it can be understood that we have just experienced a round of cruel "virus Darwinism" screening. Thanks to the country's strong organizational leadership and social control, we have survived this crisis at the least cost-compared with the difficult progress abroad.
During the epidemic, we can only be anxious. The epidemic is over and we have returned to work. We garment workers have to face the daily necessities-product research and development, rent management fees, labor, utilities. ...
In the case that the whole industry has just started and the market prospect is still unclear, various garment enterprises have taken various self-help measures.
There is no doubt that we will go through another round of "self-help Darwinism", and only after this can we return to the previous "market Darwinism".
After returning to work, garment workers not only seized every minute to develop, produce and sell, but also took various measures to open up sources and reduce expenditure to tide over the difficulties.
In the past month, I saw and heard the following self-help measures:
First, lay off employees.
Under the crisis, layoffs are the first step that enterprises think of. After returning to work, many clothing companies cut off all the employees in non-core departments and all the non-core employees in core departments, which reduced a lot of labor costs. Not only many small and medium-sized garment enterprises have reluctantly laid off employees, but many well-known brands have also raised machetes.
Second, pay cuts.
Wage reduction is the most common and probably the most acceptable extraordinary measure for employees. Most of the clothing companies I know do this. The difference lies in the extent and duration of salary reduction and the way to make up for it. To some extent, the salary reduction is that the company temporarily borrows money from employees to tide over the difficulties.
Pay reduction measures can test the relationship between the company and employees. If the relationship is good, employees are generally willing to accept it. If it doesn't even matter, employees will refuse to accept it until they leave.
Third, live broadcast
After the outbreak, the clothing industry can be said to be a full live broadcast, or live broadcast by itself, or cooperate with broadcasters. Many prominent bosses also pulled their heads down and went into battle in person.
The epidemic quickly pushed the live broadcast and live broadcast platform to an unprecedented peak, but we know how effective it is.
As the epidemic dispersed and the whole industry resumed work, most of the clothing people returned to the original track, and the noisy live broadcast suddenly became a lot colder.
Fourth, WeChat business.
Many clothing people usually sneer at the WeChat business and are often blocked or blacked out, but under the epidemic, they have to become what they used to hate.
Wechat business, if done well, is "community marketing"; If you don't do well, you are a fly in a circle of friends.
After the epidemic, the WeChat business is gradually returning to a small and fresh circle of friends.
Verb (abbreviation of verb) cooperation between supply and demand
The sudden arrival of COVID-19 caught many clothing companies off guard. Many companies have accumulated a lot of stocks because of the epidemic, and at the same time, many companies are facing the dilemma of no goods to sell.
In theory, companies that are out of stock can pick up goods from companies that have goods. But the actual operation is not simple, we should talk about price, payment method and inventory commitment.
In any case, both the supply and demand sides have a strong desire to survive. As long as you are sincere, you can always get along.
Six, * * * enjoy the office
The venue rent is a hard expense for the clothing company. During the epidemic, some markets and office buildings will give tenants rent relief at a certain time and to a certain extent, but most clothing enterprises will not be exempted, and even utilities and management fees cannot be reduced.
In order to reduce expenses, some clothing companies will merge, and companies with relatively ample space will make room for other companies to share rent and other expenses.
Seven. Supplementary resources
The clothing industry has its own division of labor, and now the division of functions of clothing companies is becoming more and more clear. There are many professional companies (factories) in design, production and sales, and even the design link will be subdivided into two parts: pure design and pure punching. The production link includes small pieces such as pure cutting, pure sewing and pure tail.
During and after the epidemic, many clothing companies with complete departments cut off one or two departments and cooperated with related professional companies, which not only saved costs, but also realized complementary resources. A design company with a board house demolished the board house and cooperated with a professional board house studio or a factory with a board house; A brand company with a design department removes the design department and cooperates with a professional design company.
Eight, * * * enjoy resources
Clothing enterprises have a lot of resources, but at the same time, some resources will be idle. For example, positioning the high-end, in the course of business, some low-end and higher-end market resources will be accumulated, and they will be idle when they are not used; However, some low-end or high-end clothing companies lack resources in this area, and it takes cost and time to develop. During the epidemic, everyone has time to communicate in various occasions, such as WeChat group. It is easy to hit it off, hook up, enjoy resources and make full use of all kinds of idle resources.
Nine, the use of part-time jobs
If normal, part-time job is a taboo for many clothing companies. They neither allow employees to work part-time outside, nor do they like part-time jobs. However, in an extraordinary period, saving labor costs and making full use of various resources are the priority choices of many garment enterprises.
Some companies reduce or even abolish some departments, and temporarily use the resources of part-time workers in the industry to maintain the normal operation of the company and tide over the difficulties.
For professional clothing talents, there will be some spare resources in their hands. In addition to doing their job wholeheartedly, they will also hand over the extra resources to other uncompetitive companies, which will not only help others, but also get an extra income.
Change careers
The epidemic situation in COVID-19 has led to a huge demand for medical supplies such as masks and protective clothing. On the surface, clothing companies are the easiest to switch to producing masks and protective clothing. In fact, there are indeed many clothing companies resolutely turning to the production of masks and protective clothing.
Whether giving up clothing to produce medical materials is a profit or a loss, there is no exact information at present, but as a self-help measure, as long as it is legal and reasonable, it is understandable.