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Is it useful for Zhongtai Securities to give Jimmy Technology a buy rating?
Recently, Deng Xin and Wei Yao of Zhongtai Securities Co., Ltd. conducted a survey on extreme rice technology, and released a survey report entitled "Review of new products of extreme rice technology: releasing" magic lamp "to broaden the audio-visual boundary". This report gives Jimmy Technology a buy rating, and its current share price is 35 1.0 yuan.

Jimmy Technology (688696)

On August 1 1, the company held a new product launch conference of the extreme rice magic lamp (Aladdin domestic edition) to release the new H5 product information.

Mishen lamp: a new projection lamp with emphasis on experience.

From the basic parameters of the lamp, the focus of the product is not the traditional parameters such as brightness, but the product scene and experience.

Pricing: 7999 yuan.

Brightness: 1200ANSI. The official customer service feedback shows that the viewing brightness is between Z8X( 1200ANSI) and H3S(2200ANSI). Because the lamp is a short-focus product, the naked eye brightness will be significantly higher than Z8X.

Chip: 0.33 inch DMD.

Positioning: Compared with traditional projection, it is more suitable for companionship and parent-child scenes; Romantic, create an atmosphere.

What is the core positioning advantage of Mishendeng?

Avoid the risk of field of vision shooting. The projection ratio of Mi Shen lamp is 0.7: 1, and a picture of 100 inch can be projected at the center of the ceiling of the room 1.5 meters. Users don't have to bend down to pass by the projection screen, so as to avoid occlusion and prevent children, pets and other eyes from being directly projected by projection lamp.

Save plane space. Products use ceiling space, without additional support, and are more friendly to small units. 30 lossless axis shifting can also help better coordinate the projection picture with the furniture, and the height of the picture can be adjusted freely up and down1m.

Sound position optimization. The traditional side projection is mostly placed in the corner of the bedside table and other rooms, and the sound is close to the human ear, only from one side; Mi Shen lamp is located in the center of the room, and adopts 360 surround sound field, which has better audio-visual effect.

Welcome to reply online. No need to start, respond at any time; Equipped with far-field voice function to realize voice interaction at any time.

Why is the price of magic lamp higher than Aladdin's (about 6500 yuan)?

Hardware parameters have been upgraded. Brightness and other parameters are higher (domestic version 1200ANSI lumens, Japanese version 900ANSI lumens).

Add far-field voice and other software functions.

New clothes and after-sales expenses. Mishen lamp provides door-to-door maintenance, replacement and repair services (the price is higher than that of ordinary after-sales).

How to expect the follow-up sales of miracle lamps? Take Aladdin, Japan as an example.

Aladdin 20 18 was released in Japan and won the first place in the Japanese household projection market for four consecutive years.

Shipment: 2020 /202 1 870,000 sets of polar rice were shipped from Aladdin, Japan. The decline of 202 1 is expected to be related to the acquisition of Aladdin.

We believe that the existing projection products mainly compete on the track with better parameters, while Aladdin's design concept focuses on "more convenient use" rather than "more eye-catching parameters". This may become a new idea for the subsequent development of projection: from "enthusiasts" to young people's new consumption, besides hard parameters, there is still more room for improvement in the experience and appearance of projection.

H5: A New Generation of High Brightness Flagship

The company also released the new information of H series flagship new product H5. H5 featuring "High-end flagship machine Emperor" will be the flagship product of Jimi, and its brightness and image quality have reached new heights so far. Specific parameters will be released on August 18.

Pricing: 6299 yuan (5699 yuan before the listing of the flagship H3S).

Brightness: According to official website, the brightness of a product is expected to be higher than the nominal 3200ANSI lumens.

Color: Compared with the previous H3S, the color is as high as 99.7%rec.709

We believe that H5 is expected to refresh the parameter ceiling of LED micro-projection products in the current industry and establish the status of "machine king". In the first half of 2023, both Nut and Betan released flagship products, while Jimmy did not update the flagship in the first half of 2023, and the progress was slightly slow; After the release of H5, the leading edge brought by the flagship model is expected to further consolidate the leading competitive position of Extreme Rice.

Investment advice: buy rating

At present, the projector is the best one in the subdivision circuit of household appliances. At present, the leading rice has a stable competitive advantage and a significant share lead. The prospect of the second world war

According to the data of the research report released by Securities Star Data Center in recent three years, the team of researcher Cui from changjiang securities conducted an in-depth study on the unit. In recent three years, the average forecast accuracy rate is as high as 99.48%. Its predicted net profit in 2023 is 677 million, and PE is 26.24 at the current price.

Details of the latest profit forecast are as follows:

The stock has been rated by 23 institutions in the last 90 days, with a buy rating of 19 and an overweight rating of 4; The average target price of the organization in the past 90 days is 456.46. Securities Star Valuation Analysis Tool According to the financial report data of the past five years, the competitiveness, average profitability and average revenue growth of Jimi Technology (688696) have a good moat. Financial health. The stock has a good company index of 3.5 stars, a good price index of 2.5 stars and a comprehensive index of 3 stars. (The index is for reference only, ranging from 0 to 5 stars, with a maximum of 5 stars)

The above contents are compiled by Securities Star according to public information, and have nothing to do with the position of this website. Securities Star strives for but does not guarantee the accuracy, completeness, validity and timeliness of all or part of information (including but not limited to text, video, audio, data and charts). If you have any questions, please contact us. This article is for data collation and does not constitute any investment advice for you. Investment is risky, please make a careful decision.

Related Q&A: The latest news of Zibo epidemic in 2022, when will the Zibo epidemic be unsealed and normal travel be resumed in 2022? According to the new situation of local epidemic notified by Shandong Province, it is mainly distributed in Jinan, Yantai, Binzhou, Linyi, Zibo and other places. On April 27th, Zibo reported 2 cases of asymptomatic infection. What's the latest news about the Zibo epidemic in 2022? When will it be unsealed and return to normal travel? The latest news of Zibo epidemic in 2022 The latest news of Zibo epidemic is that there are no confirmed cases in the local area, but on April 27th, two asymptomatic infected people were notified, both in Zichuan District. The following Soil Flow Xiaobian combs the relevant trajectories of two asymptomatic infected people in Zibo as follows: 1. Asymptomatic infection in Zibo-activity track: April 2 1: driving to other cities for business talks. April 22nd: 14:00, I returned to my hometown in Zichuan. /kloc-Go shopping at Jiajiayue Supermarket on the first floor of SM around 0/6: 00, and then drive to Zibo Foreign Language School to pick up the children from school. /kloc-around 0/7: 20, I visited Tianrun Shopping Center and Oumai Fashion Bakery for a while, and then went home. April 23rd: 1 1:00 to do nucleic acid sampling in Lisan Community, Zichuan. 12: 10 to drive to Mengchong Life Museum Pet Shop, No.296, Zikuang Road, and Mr. Fried Brochette Shop in the southeast corner of Haihui Road, Zhongjie, 65438. April 24th: Drive to Zibo Foreign Language School at around 6:50, go to Shantou Village in Zhaili Town at around 8:00, 1 1:30, go shopping in Xinyang Fruit Industry and Hemai Bakery next door, and then go home. April 25th: Go to Shantou Village in Zhaili Town in the morning, and go shopping at Ladies Street in Clothing City around 14:00. /kloc-I didn't go out when I got home around 0/5: 30. April 26th: Go to Shantou Village in Zhaili Town at around 7:50, go to the fresh meat shop at the intersection of Yiyang Road and Chaoyang Road in Zhaili Town at around 13:30, refuel at HSBC Gas Station in Zhaili Town at 3 1 and get home at 13:50. /kloc-I went to the fever clinic of Zichuan District Hospital at 0/5: 40. April 27th: Transfer to designated hospital at 8:45. 2. Activity track of asymptomatic infected people in Zibo: April 22nd: After school in the afternoon, asymptomatic infected people 1 drove back to Zichuan's home, and the distance was the same as asymptomatic infected people 1. April 24th: asymptomatic infected person 1 drove back to school, where he has been attending classes, and returned home from school on 26th. April 27th: Transfer to designated hospital at 8:45. When will the Zibo epidemic be unblocked and normal travel be resumed in 2022? This round of local epidemic in Zibo is expected to be unsealed in the middle and late May of 2023 and return to normal travel, but it depends on official notice. Because a community or area wants to unblock, it is necessary to clear the social area first. In the controlled 14 days, if there is no new appearance, it will be unsealed. But if it is increased, the unsealing time will be delayed with the increase of the last confirmed case. According to the local epidemic situation reported in Shandong Province recently, it is mainly distributed in Jinan, Yantai, Binzhou, Linyi, Zibo and other places. On April 27th, Zibo reported 2 cases of asymptomatic infection. What's the latest news about the Zibo epidemic in 2022? When will it be unsealed and return to normal travel? 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April 23rd: 1 1:00 to do nucleic acid sampling in Lisan Community, Zichuan. 12: 10 to drive to Mengchong Life Museum Pet Shop, No.296, Zikuang Road, and Mr. Fried Brochette Shop in the southeast corner of Haihui Road, Zhongjie, 65438. April 24th: Drive to Zibo Foreign Language School at around 6:50, go to Shantou Village in Zhaili Town at around 8:00, 1 1:30, go shopping in Xinyang Fruit Industry and Hemai Bakery next door, and then go home. April 25th: Go to Shantou Village in Zhaili Town in the morning, and go shopping at Ladies Street in Clothing City around 14:00. /kloc-I didn't go out when I got home around 0/5: 30. April 26th: Go to Shantou Village in Zhaili Town at around 7:50, go to the fresh meat shop at the intersection of Yiyang Road and Chaoyang Road in Zhaili Town at around 13:30, refuel at HSBC Gas Station in Zhaili Town at 3 1 and get home at 13:50. /kloc-I went to the fever clinic of Zichuan District Hospital at 0/5: 40. April 27th: Transfer to designated hospital at 8:45. 2. Activity track of asymptomatic infected people in Zibo: April 22nd: After school in the afternoon, asymptomatic infected people 1 drove back to Zichuan's home, and the distance was the same as asymptomatic infected people 1. April 24th: asymptomatic infected person 1 drove back to school, where he has been attending classes, and returned home from school on 26th. April 27th: Transfer to designated hospital at 8:45.

When will the Zibo epidemic be unblocked and normal travel be resumed in 2022? This round of local epidemic in Zibo is expected to be unsealed in the middle and late May of 2023 and return to normal travel, but it depends on official notice. Because a community or area wants to unblock, it is necessary to clear the social area first. In the controlled 14 days, if there is no new appearance, it will be unsealed. But if it is increased, the unsealing time will be delayed with the increase of the last confirmed case.