A boss said: deal with inventory quickly, ruthlessly and accurately. You know, the money recovered is the profit. Although there is some truth, there is still a problem. How to deal with it? Today, when there is a serious overproduction, there are calls for discounts everywhere. Dealing with inventory is often wishful thinking. Discount and price reduction will inevitably affect the overall image and price system of the brand and reduce customers' loyalty to the products. Don't discount, clothing products are too easy to fall behind, and they will only depreciate more and more in the warehouse and eventually become a pile of waste cloth. At present, there are mainly the following methods to deal with the inventory of children's wear of Fandou brand: First, set up special sales or specialty stores in big shopping malls. Shopping malls in some large and medium-sized cities generally set up special sales for some brands to sell goods at special prices to attract customers' popularity. The sales of many brands even exceed the sales of normal-priced products. After all, the wallets of ordinary people in China are not so bulging, so the market for brand products with special prices is still quite large. Some consumers have also formed this kind of consumption habit, so they don't buy it without a discount. Second, as a promotional gift, this method can mainly stimulate dealers to buy more goods as a more effective channel reward means. However, if it is not properly managed, it is easy for dealers to sell special goods at will, thus affecting the brand image. Moreover, the existence of too many special items will inevitably affect the sales of regular-priced goods by dealers. Thirdly, it is a good way to deal with the inventory by replacing the trademark with other brands, which can effectively reduce the damage to the brand image caused by the special price treatment, but it also brings many management difficulties. And after all, the inventory is unsalable, and it is still unknown whether the trademark can be sold. Moreover, consumers will also doubt whether the trademark is counterfeit, which will have a certain impact on the original brand. 4. Change the distribution channels and sell many brands in the wholesale market. On the one hand, they sell in large and medium-sized shopping malls and specialty stores, on the other hand, they operate in wholesale markets, and the unit price of products varies greatly. This is also their business strategy. Some relatively unsalable old models circulate in the wholesale market at lower prices, while the monopoly system maintains relatively stable prices and establishes the overall image of the brand. Because they are facing different levels of consumers, on the surface, they seem to be interested in brands. However, the overall brand image and price system are prone to disorder, and it is also easy to cause contradictions between shopping malls and wholesalers. 5. Attract customers as a bargain in the store. Most garment enterprises don't have the strength and don't want to have another sale, so they usually set up floats in the head office to sell the sale. This way is actually very contradictory, which directly affects the image of the head office and makes people doubt the price of the brand. The brand effect accumulated in this way is often diluted by special prices. But many brands have adopted this method, and ordinary enterprises have neglected to consider so much. 6. Export to underdeveloped countries. Such enterprises often need greater sales energy and good export experience and ability. Or have a good cooperative relationship with foreign trade companies. The vast majority of garment enterprises do not have the ability to export. Therefore, this method can only be adopted by a few large enterprises.