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What is FABE's sales rule?
FABE sales rule is simply a sales model, which answers consumers' demands through four key links, and skillfully handles customers' concerns, thus successfully realizing the sales demands of products.

Extended data f: (Features) refers to the features and functions of the product.

A: (Advantages) Advantages List the unique features of this product. It can be described directly or indirectly.

B: What benefits can it bring to consumers? This is actually emphasized by the right-brain sales rule, which uses many image words to help consumers experience this product virtually.

E: (evidence) evidence Through on-site demonstration, relevant supporting documents and brand effect, we can confirm a series of introductions just now. All materials should have sufficient objectivity, authority, reliability and verifiability.

References:

Baidu Encyclopedia -FABE Sales Method