Joy City is located at No.0/66, Tibet North Road/KLOC-0 (near Qufu Road), Zhabei District, Shanghai. It is adjacent to People's Square in the south, Qipu Road Clothing Market and Sichuan North Road in the east, Shanghai Railway Station in the west and Laobei Station in the north.

Since 20 12, this plot has been in the key plot of old district reconstruction. With a total length of 2,300 meters, Suzhou Creek is the last "Pearl" section of Suzhou Creek to be developed. Zhabei District plans to build a new landmark in Shanghai by 20 15, which integrates cultural and fashionable consumption places, high-end commercial and business gathering places and waterscape tourist attractions. In order to cooperate with this major project that has attracted worldwide attention, the Urban Management Brigade has formulated the following safeguard measures in advance: First, it has organized continuous and centralized law enforcement actions, banned all mobile stalls in the planned construction area, rectified and dismantled all kinds of illegal outdoor advertisements, shop signs and awning facilities, and actively played the role of law enforcement; The second is to adapt to the adjustment of service operation mode and time, strengthen inspection and law enforcement in this regard, and add fixed sentries when necessary to prevent the resurgence of illegal phenomena; Third, support and cooperate with relevant departments to clean up and rectify all kinds of illegal buildings, operate without a license, and illegally occupy vacant relocated houses, so as to create a good city environment for the old relocated people.

"Suhewan" is the vein of the development of national industry and commerce in Shanghai. At the beginning of last century, it became a gathering place of national capital and a distribution center of important materials in Shanghai. There are 17 banks and warehouses in Jincheng, Zhongnan, Salt Industry, Mainland China, Zhonggong and Zhejiang Xingye, which are known as the "Golden Corridor". There are also the first China Silk Factory and Rongshi No.1 Factory, the pioneer of national industry-Fuxin Flour Factory, and the famous "Tianhou Palace". The "Suhewan" in the 1920s and 1930s was once called "Riverside Scene on Qingming Festival" in Shanghai at that time.

The Twelfth Five-Year Plan of Zhabei District will have a great development around the concept of Suhewan.