Preheating scheme: create a big promotion atmosphere, and optimize the promotion rhythm arrangement of collection/shopping cart/coupon in advance.
Great promotion plan: create a snap-up atmosphere, stimulate purchase conversion, increase customer unit price, and pave the way for subsequent continuous sales.
Product planning: arrange the price system with a new rhythm in the choice of main and auxiliary funds, and draw up the product inventory.
Second, the specific steps
1, based on the current customer unit price.
165438+1October 1 1 Taobao Carnival is coming. What is the most test for sellers? This is a comprehensive whole, from a small perspective, there are customer service, logistics, store optimization, keyword setting, product promotion, store promotion, pricing promotion and so on. On the whole, there are brand positioning, market positioning, promotion strategy, store style positioning, price positioning and so on.
2. Measure the discount of big promotion.
Choose the explosive baby and locate the target group.
You can spend part of the funds to do a promotion activity focusing on "increasing sales", and the promotion price is as low as possible below the industry price to attract users to buy and spread at a "low price". At the same time, the choice of users is also very important. During the promotion period, the purchasing power is relatively strong, mostly adult women aged 20-35. It is a more suitable choice to analyze the store users in a certain way, accurately distinguish the crowd and carry out personalized marketing.
3。 Measure the strength of the big promotion when it is full.
Cleverly set the preferential threshold to achieve higher conversion.
When setting the threshold of store full reduction and coupon effectiveness, we need to combine the overall promotion intensity during the promotion period with the daily promotion intensity of the store, the daily average customer unit price and the unit price of the main products during the promotion period, measure the fluctuation range of customer unit price during the promotion period, and design the preferential threshold.
4. refer to the money of the day to push the price.
Near the big promotion, the promotion atmosphere of online stores is the most impulsive. Especially for female consumers, if sellers can grasp their psychological characteristics and needs, it is not difficult to achieve good results on the day of promotion. In the layout of decoration, online stores must create a promotional atmosphere, and red blending materials can be used in color.
Our history is really not affordable for all sellers. How can we get rich profits at the same time of low price on this day? First, you can choose several products with extremely low discounts as the main products, and then push other products at preferential prices such as 30% discount or 20% discount. If the attraction is not enough, you can also provide discounts such as full reduction and full gift.
Before the big promotion, the seller must prepare enough goods, especially some hot money, to cope with the situation that demand exceeds supply at any time.
Third, summary.
How well a commodity sells depends mainly on how strong consumers are willing to buy it. During this period, how to make a successful activity plan has become an important thing for all businesses, and how to attract more customers to spend money on shopping has become a top priority. "Double 1 1 50% off lucky draw, gifts, red envelope coupons, limited brand group seconds to snap up" and so on, these sales words have become the key words to attract customers.
Mainly to optimize the brand, improve brand awareness and goodwill, promote the products in their own stores, increase the number of store members, and develop the store into a must-see store for consumers. 1 65438+1October1to 65438+1October 10, mainly for the day's preheating, mainly to create a big promotion atmosphere, increase the number of in-store purchases, and develop the store into the one that buyers most expect. The day of the activity is divided into snapping period, rational period and sweeping period. During the snap-up period, the buyer's purpose is clear, that is, to grab the goods. As sellers, we need to publish the figures in real time, which will intensify the buying atmosphere and stimulate buyers to place orders as soon as possible. In the rational period, buyers will shop around and enjoy finding products with higher cost performance.
As sellers, we need to set up multiple discounts, combined discounts and shopping sweepstakes to stimulate buyers to place orders with additional discounts. In addition, take the initiative to compare your own products, and prove that your products are indeed better than others according to the feedback from the previous sellers, thus dispelling some people's doubts. At the end of the period, buyers were afraid to miss this good product and snapped it up. As sellers, we need to show the popular sales displays of the best-selling baby to buyers, stimulate the herd mentality of buyers and promote orders.
How to write promotion plan 2? The name of the plan.
Xx online shop activity planning scheme
Second, the background of the incident
With the development of Internet, online shopping has become a very common thing. Xx is the leader of online e-commerce platform. With the rapid growth of consumer spending power and xx sales, many people have seen business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The resulting impact is that even if the consumer market of xx is large enough, the competition is becoming more and more fierce. Therefore, in today's xx environment, if there is no promotion, it is difficult for even big brand stores to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. Coming soon, it will undoubtedly open the curtain of an e-commerce war. Under such circumstances, xx shopkeepers should start to be nervous and make careful arrangements.
Third, the purpose and significance of the activity
When doing e-commerce, we use various marketing methods to attract consumers' attention, increase the traffic of online stores, increase the sales in stores, and finally improve our sales performance and impression in consumers' minds.
Four. Activity content
1, the decoration and overall feeling of the store: the front page of the store and the content page of the baby are all arranged by artists, illustrated as far as possible, and always filled with the atmosphere of big promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:
(1) before the festival: the exaggerated atmosphere will attract consumers' expectation of big promotion in advance, and even some treasures can be promoted in advance to make customers pay attention to our store;
(2): Shops should reflect the scene of trying their best to promote sales, and launch various means of commodity promotion, and serve every customer well whether they are busy or not;
(3) After the holiday, it shows that "the past is like smoke, but the afterheat of promotion has not faded", so that buyers who come late or pay attention to our store can still enjoy the promotion benefits brought to them, but compared with that day, it is bound to have great convergence, which highlights the purpose of our store taking buyers as God.
2. Promotion method:
(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.
(2) Buy one and get one free: choose a baby at will, and then give another baby. The price is the final amount of the transaction. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.
(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.
(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.
(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is welcomed by consumers.
3. Customer service:
During the period, the traffic of consumers will generally be much more than usual. At this time, customer service is required to grasp the sentence and reply speed, and add cheerful information to the language, which is also a promotion to the buyer's desire to buy.
4. After-sales service:
When customers have problems buying baby in the store and want to return it, they should deal with it politely and kindly in time, don't leave problems for customers, mediate appropriately whether to return the goods or negotiate, and don't let customers look for xx network to protect their rights.
How to write the promotion plan 3 I. Activity time
Xx month xx day xx month xx day
Second, the content of promotional activities
Clothing stores choose one or more schemes for reference and implementation in the following activities according to their own promotion cost control.
Activity 1: Buy six and get one free on June 1 day.
Choose a batch of goods in the clothing store to buy six and get one free, and implement the promotion activities of buy six and get one free. Since the promotion cost is 1/7, that is, the profit is 14%, this activity needs the support of manufacturers.
Activity 2: Welcome special products on June 1st.
Sell at a preferential price.
Activity 3: Send children's kettles over 200.
When a single receipt reaches 200 yuan, a beautiful children's cup with a lid in 5 yuan will be presented with the shopping receipt; Mainly considering the coming of summer, it is convenient for children to bring water cups to school, so the kettle is required to be both beautiful and valuable.
Third, public relations activities.
Activity 1: Strive to be a small calligrapher.
Calligraphy Competition (including newly written brush) Children will mail or send the calligraphy works of the name of the clothing store (such as Youyou Supermarket Cikelong) to this clothing store, and the deadline is xx (subject to the local postmark), which will be displayed in the clothing store. All the children participating in the activity will get a small gift. First prize 1, second prize 3, third prize 5, and several excellent prizes.
Activity 2 Gobang Competition
During Children's Day (xx-xx), a gobang competition was held at the entrance of the supermarket. Participants have small gifts and winners have prizes.
Fourth, matters needing attention
1. In order to show the clothing store's support for Children's Day, it is necessary to choose some brands that children like to cut prices and attract popularity.
2. After delivering the kettle, be sure to mark it on the receipt; The kettle in this activity can be combined with the manufacturer, and the manufacturer will provide part of the activity funds.
Participants in public relations activities are all 4-year-old children. In the first activity, the author's file information, such as age, gender, name, etc. , must indicate; The written words can be designated as the name of your clothing store or related to Children's Day on June 1st, and can also be freely determined.
How to write a promotion plan 4? Purpose of the activity
1. Quickly improve the brand recognition and reputation of China Coal Ke Rui doors and windows in Xuzhou area.
2. Expand the market share of Ke Rui doors and windows of China Coal in Xuzhou, and rapidly increase the sales volume in the short term.
3. Stimulate the purchase demand of potential customers.
4. Fully understand the market form of Xuzhou doors and windows and competitor information.
5. Exercise the business ability of the sales team and improve the actual combat ability of the sales staff.
Second, the active object.
1, the owner of a luxury villa under renovation.
The owner of the high-grade garden house is decorating.
3, others (decoration company property, etc. )
Third, the theme of the event
Cory will accompany you at the midsummer banquet.
4. Time and place of activities
20xx July1August-August 18, Red Star Macalline Phase III Store 13-8 China Coal Ke Rui Doors and Windows Flagship Store.
Verb (abbreviation of verb) activity content
1. Take the Red Star Macalline Night Banquet as an opportunity to build a better publicity platform for the company.
2. Take the special promotion method of doors and windows products of China Coal Ke Rui, and consider the lottery in the store.
3. Price definition:
A: 70 Standard configuration of wood-aluminum composite window: 1360 yuan /m2 (including transportation and installation costs, the proportion of opening fans shall not be higher than 40%).
Standard configuration definition:
Wood: white glue (imported) aluminum: Xinfa glass: 5+ 12A+5 double-layer toughened hollow.
Paint: Remas (Germany) Hardware: Noto (Germany) Tape: EPDM
B: Standard configuration B:90 larch aluminum clad wood: 1480 yuan /m2 (including transportation and installation costs, the proportion of fan opening is not higher than 40%).
Standard configuration definition:
Wood: larch aluminum: Mei Jian glass: 5+ 16A+5 double-layer toughened hollow.
Paint: Remas (Germany) Hardware: Noto (Germany) Tape: EPDM
C: B: 90 Standard configuration of white oak aluminum clad wood: 1580 yuan /m2 (including transportation and installation costs, the proportion of fan opening is not higher than 40%).
Standard configuration definition:
Wood: white oak aluminum: Mei Jian glass: 5+ 16A+5 double-layer toughened hollow.
Paint: Remas (Germany) Hardware: Noto (Germany) Tape: EPDM
D: The prices of other products are subject to the 6.5% discount in the price manual (the above promotional prices must be determined according to the market price of Xuzhou wood and aluminum doors and windows).
The salesman appointed the community to carry out targeted publicity to stimulate potential customers.
Sixth, the way of advertising cooperation
During the activity, can we consider playing corporate promotional videos simultaneously through TV advertisements to better echo the activity and produce unexpected effects?
Seven, preliminary preparation
The preliminary preparation is divided into two parts:
1, staffing:
2. Material preparation: DM leaflets 1500 pages, 2 posters and 6 lottery turntables 1.
Eight, the specific plan:
1. Distribute DM leaflets-Distribute leaflets in shopping malls. The leaflets distributed are mainly the store's special offers and related promotional information.
2. Posting posters-Posting posters around the store and in areas with large traffic to let more people know about the promotion activities of China Coal Ke Rui.
3, personnel training-the main content of training is the detailed rules and precautions of the activity plan; Ensure that all personnel understand the objective, content and theme of this activity.
4. Designated Community Promotion-Sales staff carry out promotional activities in designated communities (distribute DM but one-page community light box advertisements, etc. ).
5. Website promotion-promote this event through the company website.
6. Production of the promotional film of China Coal Ke Rui Enterprise in TV station.
7. Inform through SMS WeChat-Inform the intended customers of the promotion activities of China Coal Ke Rui through SMS WeChat.
8. Customers who sign a contract or pay a deposit (the deposit is not less than 20xx yuan) can get the chance to win the prize (the prize is mainly based on the payment for goods, and the prize can be won once when the contract amount reaches 30,000 yuan, and so on; The first prize amount does not exceed 1000 yuan); Due to various reasons, the customer who paid the down payment did not sign the order contract at last, and his down payment will not be refunded.
9. Customers who sign a contract or pay a deposit can also get a VIP card. With the VIP card, they can get the free door and window cleaning and maintenance service of China Coal Ke Rui Company at one time; At the same time, VIP cards can enjoy a 10% discount on the basis of normal discounts next time.
10. For group purchase customers (more than three) in the community or large customers whose one-time order amount exceeds 654.38+10,000 yuan, a discount of 60 yuan/m2 can be given on the basis of the activity price.
Nine, staffing and time node:
xxx
X. expenses
It is estimated that the cost of attending the banquet is 65,438 yuan+0,000 yuan. DM flyer, 400 yuan poster production, 65,438 yuan, banner, 200 yuan lottery turntable, 65,438 yuan, corporate promotional film, 20xx0, 0 yuan, other expenses, 65,438 yuan, estimated cost: 22,800 yuan.
XI。 Other matters:
For orders completed by sales staff during the activity, the minimum commission ratio is 2%, and the minimum commission ratio of flagship store sales staff is 1%.
How to write a promotion plan 5? I-word duration
Xx，xx，XX-XX，XX，XX。
Second, the theme of the event
Xx jewelry "cash cow" 100% gift.
III. Purpose of the activity
Through the "cash cow" activity of xx Jewelry Singles Day, the festive atmosphere of Singles Day will be enlivened, and consumers will be rewarded with cash benefits such as new year gifts.
Fourth, the form of activities.
1, theme activity:
Customers who buy any xx diamond ornaments in the national exclusive store/cabinet of xx jewelry can participate in the "cash cow" activity:
Shake the cash cow (decorated with Christmas tree) at the door or counter of xx jewelry store, and you can get the lucky number falling from the tree (100 lucky number is taped), and exchange the first lucky number for cash benefits ranging from 10 to 100 yuan. To ensure that every customer who participates in the event has a prize.
The exchange rules are as follows:
1- 18 is a set meal;
19-68 changed the X jewelry pillow;
69- 100 exchange for xx jewelry calendar.
2. Publicity:
(1) Promote activities in major newspapers before the event (about XX, xx, xx) and during the event (about xx, xx, xx) with the theme of "100% giving XX jewelry as a cash cow" (1/4-1)
(2) Print leaflets before the event and distribute them in front of the store (or in crowded areas and communities if possible) to expand the influence and publicity of the event.
(3) Make pre-store activity posters, and arrange consultants to conduct consultation activities at the counter (telephone numbers can be set if conditions permit).
(4) POP: XX in front of the store displays promotional activities, and at the same time increases the atmosphere of popular stores.
Verb (abbreviation for verb) activity budget
1, "xx" cost: 50 yuan x18 = 900 yuan;
2. Pillow: 30 yuan× 49 =1470 yuan; Calendar: 30 yuan× 31= 930 yuan;
3.X-frame: 65 yuan/Zhang× 2 =130 yuan, painting poster: 120 yuan;
4. Publicity page (DM): 0. 5 yuan/Zhang×1000 =500 yuan;
5. The advertising fee is about 5,000 yuan;
6. Total: 9050 yuan.