Speaking of the beginning of the legend of maxmara, it can be traced back to the end of 19. The great-grandmother of Archille Maramotti, the founder, had a tailor's studio. She thinks that ready-made clothes will become the mainstream of future fashion, so in 195 1, Maramotti continued her great-grandmother's sewing career and founded the MaxMara brand in Reggio Emilia, the birthplace of the Italian flag.

The "10 180 1 coat" launched by 198 1 is a classic of "Joker" and the most representative product of maxmara, which is favored by many top fashion women all over the world. At the same time, it created the myth that the sales of the same coat exceeded135,000 pieces. Until 1999, maxmara was the largest women's clothing group in Italy.

Introduction to the split of maxmara brand series;

High-priced three main series maxmara, sportmax and s maxmara. Meet different needs, namely: high-end professional women's wear to work, feminine fashion trend, high-end leisure sports style.

When one of the series is good enough, it has accumulated a certain customer base. You can set up a brand independently. For example, now sportmax has an independent store. Just type sportmax on the logo in front of the store.

For example, max& is in MM group; Co, once a sub-series of maxmara, later became an independent brand to open a shop.

Maxmara, sportmax and s maxmara are three high-priced main series. The other three sub-series are cheaper, younger in style and not very good in materials. Compare the young entry models of the three main series.

Reference to the above content: Baidu Encyclopedia -MaxMara