Yi Lian is a famous clothing brand in Korea. Yilian has 1 1 branches in six countries: South Korea, China, the United States, Britain, Viet Nam and Sri Lanka. Yilian was founded in 1980.
Does Yilian own E? Land, TEENIE WEENIE, ROEM, EBLIN, PLORY, SPAO, PRICH and many other brands. Yi Lian was born in 1980. Before entering Chinese mainland, the clothing of this brand had been exported to the United States. The main target is American college students. The brand logo is a cute bear dressed as a college student, with a handout or book in his hand, or a backpack, a baseball cap, a plaid shirt, khaki pants and basketball shoes.
E-land is a brand rooted in the traditional American New England culture. It is based on the Ivy League schools composed of eight famous universities in New England in the eastern United States: Brown University, Columbia University, Dartmouth University, Cornell University, Harvard University, Binzhou University, Princeton University and Yale University, emphasizing classics and traditions and positioning itself in the campus style of American universities.
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Yilian is launching the SPA brand in the whole fashion field, focusing on cultivating it into a global SPA brand and building a global SPA brand empire.
Elaine has been involved in the field of SPA since 2009. At that time, the global SPA brand entered Korea strongly, and the local brands were experiencing a hard struggle. Based on the mission of guarding "fashion sovereignty", Yilian has exerted all the strength accumulated in the past 30 years to create its own brand that can compete with global brands within a few years.
Yilian buys high-grade fabrics of overseas origin, produces and processes products locally, and reduces prices through "direct processing of origin". It also carries out quality balance management through ThanhCong, the world's largest fiber factory, and independent production plants in China, Bangladeshi and Indonesian, and strives to introduce products with competitive prices.
References:
Baidu Encyclopedia-Yilian