A2 1 and Pure are cooperative forms, and the clothes are all pure R&D centers. The fabric and production of A2 1 are the same as those of pure offline. In order to distinguish the style of A2 1 from younger and more fashionable, pure clothes are the basic style, mainly mass consumer goods.
Extended form:
Through China (Humen) International Fashion Expo, a platform facing the world, the name "Chun" has spread to the north and south of the country through various channels. The enterprise has developed rapidly to more than 3000 people.
Young men and women who are "pure" in fashion and leisure take the path of fashion, high quality and low price. Because of the fashion diversity of styles, patterns and varieties, the zero activity of sales methods and the popularization of prices, it has become the first choice for urban consumers.
With the expansion of market share and the development of enterprise scale, the previous wholesale operation mode is obviously not suitable for the current situation. After in-depth and meticulous market visits, the "pure" management made a decisive decision: take the road of brand monopoly by franchising, create a "pure" brand with higher gold content, and enhance the cultural taste and taste of the "pure" brand.
To this end, the company invested heavily in a series of planning and packaging for the "pure" brand, striving to give consumers a brand-new image in the shortest time from design, advertising, planning and display to image and characteristics.
It turns out to be correct. Two years later, when people felt that the profit margin of wholesale was getting smaller and smaller and turned to monopoly and joining, "Pure" had gained a firm foothold in the national primary market.
Since 2003, "Pure" has taken the pace of global brand expansion. After opening brand stores in Malaysia, Singapore, Thailand and other countries in Southeast Asia, it also opened brand stores in emerging markets such as the Middle East and South Asia, as well as European markets such as Russia and Serbia.
In order to take the step of globalization, "Chun" has invested a lot of money to set up a product quality inspection center. All raw materials and finished garments have to undergo strict inspection and testing to meet international standards before they can be put into production and sales. "Pure" 20 12 also hired many international and domestic fashion designers as product design consultants, and set up strongholds in Tokyo, London and other places to ensure the fashion of pure products.
Yishen-Baidu Encyclopedia