From 65438 to 0996, the founder of Tianen, Cheng, started his business at 650 Huaihai Middle Road (formerly Zhongshan Palace), which was fashionable and full of French flavor. The name of Tianen at that time was Tanix.
1997, Tianen Factory was born. In the same year, TANIX entered Shanghai No.1 Yaohan Commercial Building and Shanghai Jiuhai Parkson Plaza, marking Tianen Company's comprehensive entry into the mainstream shopping malls in Shanghai. On 1998, the first franchise contract was signed, marking the beginning of TANIX brand franchise chain business. In 2000, the factory was expanded and moved to Pudong, which laid a solid production foundation for TANIX brand.
Second, the transformation grace:
In 2005, the company changed its name to Shanghai Tianen Industrial Co., Ltd., and its brand identity was changed from Tanxi to Tianen. In mid-July 2007, Tianen Industrial Park officially opened in Pudong, Shanghai, and obtained ISO900 1.2000 quality management system certification, which provided a solid quality guarantee for Tianen's development. Become one of the few clothing brands to set up a large-scale production base in Shanghai.
On 20 10, the company's official Taobao Mall was officially registered and launched, which opened the new development of the company's brand e-commerce. At the end of 20 10, Tianen began to cooperate with the famous French company Peckler, and carried out all-round brand positioning, product planning and strategic cooperation for Tianen brand, which injected brand-new international strength into the company's further take-off.
Today, Tianen's sales outlets have spread all over Shanghai's major shopping malls and major provinces and cities across the country, and are known and loved by more and more consumers.